Quick Bits for September 4, 2017

Five bits of marketing-related news from the past week

By Andrew Eitelbach

 

 

The catastrophic flooding caused by Hurricane Harvey has left communities across coastal Texas in need of aid. In the past week a number of brands have stepped up to offer supplies and support. Here are just a few.

 

Apple

In addition to donating $2 million to the Red Cross and raising $1 million more through donations on iTunes, Apple is giving the U.S. Coast Guard specially equipped iPads to help in search and rescue operations, Mashable reports.

 


 

Chobani

In a tweet, Chobani announced it's sending 300,000 products to help those affected by Harvey.

 

 


 

Anheuser-Busch and MillerCoors

With safe drinking water in high demand in Texas, Anheuser-Busch has sent three truckloads of it (approximately 155,000 cans) to help those affected by Harvey. As Fortune reports, the beer company regularly stops production in its Cartersville, Ga., brewery to help produce canned water for emergencies. MillerCoors has also sent 50,000 cans of drinking water, which will be distributed by the Red Cross.

Gallery Furniture

Jim McIngvale, owner of Houston-area Gallery Furniture, opened a nearby showroom as a shelter for those displaced by Harvey. "Houstonians have a safe, dry place to take shelter … if they can get here they are welcome," he said in a statement. According to the Houston Chronicle, the store is also helping coordinate sheltering pets with local kennels.

 


 

Airbnb

The home sharing company Airbnb has activated its Disaster Response Program, developed in the wake of Hurricane Sandy in 2012, to help people in Texas and Louisiana displaced by Hurricane Harvey, as well as people in Mumbai, which has experienced paralyzing floods from extreme rainfall. Through the program local hosts in those communities are able to offer their homes to the displaced at no fee.

 


 

For those who want to help, NPR has compiled a comprehensive list of places to which individuals can donate.

To help make a difference, the ANA has reached out to its members in Texas to offer whatever support it can, and is conducting an internal fundraiser matching employee donations to Harvey relief efforts.

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