Quick Bits for September 11, 2017

Five bits of marketing-related news from the past week

By Andrew Eitelbach

 

 

Here's what marketers should know this week:

1. New evidence has emerged in Russia's suspected interference with the 2016 U.S. presidential election. Some 3,000 Facebook ads were purchased by a Russian company with ties to the Kremlin, investigators have found. via The New York Times

 

2. If the U.S. Hispanic population were a country, it would have the 15th largest GDP in the world, new research suggests. Forty percent of the segment is in the millennial generation, meaning their purchasing behaviors will have long-lasting implications. via MediaPost

 

3. Teens turn to YouTube more than any other social platform, but four in 10 say the video site has too many ads, according to Forrester Research. Still, 77 percent of surveyed teens use it daily. via eMarketer

4. Looking for a quicker way to market, Sprint is launching an in-house agency to handle traditional and programmatic ad buys, digital media buys and search, and creative ad development. via Business Insider

 

5. Not all words are created equal. That's especially true in the game of Google AdWords. A new study reveals the top 25 most expensive keywords for 2017. The top average cost per click is $58.64. Click through to see the list. via WordStream

 

 

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