Editor's Picks for ANA Magazine

  • The Evolution Will Be Addressed

    ANA Magazine   November 7, 2016  

    Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

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  • End of the Line

    ANA Magazine   November 6, 2016  

    Jim Speros, the EVP of corporate communications at Fidelity Investments, has lived a storied career. On the eve of his retirement, Speros sits down to share some final thoughts on the industry and the profession of marketing.

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  • Are We There Yet?

    ANA Magazine   October 10, 2016  

    Campaigns based on location data can be very effective, but there are challenges in getting there.

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  • Duty and Honor

    ANA Magazine   October 6, 2016  

    What brands are doing to show their support for the military and the nation’s veterans through their marketing and good works, and what other brands can do to get involved.

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  • Fragmentation, Data, and the Future of Television Advertising

    ANA Magazine   September 6, 2016  

    As TV advertising enjoys a resurgence in popularity, marketers need to know how to deal with fragmentation and the best way to maximize reach.

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  • Staying in Bounds

    ANA Magazine   September 5, 2016  

    How brands in regulated industries keep their marketing fresh and creative while playing by the rules.

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  • Oh Snap

    ANA Magazine   August 3, 2016  

    How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

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  • Media Transparency: The Aftermath

    ANA Magazine   August 2, 2016  

    An independent investigation into media buying practices has set the marketing industry on edge, and a new set of guidelines is showing marketers the way forward toward media transparency.

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  • Achieving Nirvana

    ANA Magazine   July 11, 2016  

    More and more, marketers need to prove business results. Now, with the right tools, marketers can connect video ad spend to product sales.

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  • Through the Purchase Funnel

    ANA Magazine   July 8, 2016  

    Thanks to new technology and the opportunities it affords brands to reach consumers, marketers are finding more opportunities to deliver messaging all along the path to purchase.

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  • Surging Ahead

    ANA Magazine   June 12, 2016  

    How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

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  • Beyond Pink

    ANA Magazine   June 10, 2016  

    Brands are shedding anachronistic portrayals of women and changing how they market to female consumers, but there’s more to be done.

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  • Getting the Call

    ANA Magazine   May 12, 2016  

    Verizon’s lead marketer discusses how the telecom company is evolving to meet a new breed of consumer and what the brand change means as part of its daring reinvention.

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  • Kidz Theze Dayz

    ANA Magazine   April 14, 2016  

    They may be young, but no generation is as large or as influential as Generation Z. Marketers need to know who they are and how to reach them.

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  • Fallout

    ANA Magazine   March 10, 2016  

    Disasters happen. Here’s how to prepare for when nightmare scenarios come true and the steps you should take to ensure your brand can survive.

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  • Chaos and Innovation

    ANA Magazine   February 11, 2016  

    Constant change and innovative challengers mean marketers must learn to adapt. Here are three strategies for seizing innovation from the chaos.

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  • Making a Difference

    ANA Magazine   January 14, 2016  

    As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

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  • Sign of the Times

    ANA Magazine   November 12, 2015  

    If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.

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  • Television’s Holy Grail Moment

    ANA Magazine   November 12, 2015  

    Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.

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