Editor's Picks for B-to-B Marketer Magazine

  • Help Wanted

    B-to-B Marketer   September 27, 2018  

    The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. Here's how companies like Mastercard and GE are attacking the issue head on.

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  • Reaching Customer Obsession

    B-to-B Marketer   September 20, 2018  

    A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.

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  • 5 Secrets to a Killer B2B Website

    B-to-B Marketer   August 23, 2018  

    While business-to-business customers place enormous value on supplier websites as a source for information throughout the buying journey, less than one-third of buyers think these websites are helpful. Here are five secrets to a killer B2B website.

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  • Elevating an Industry

    B-to-B Marketer   August 9, 2018  

    Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, founder of gyro, the state of business marketing has never been better.

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  • Story Time for B2B Brands

    B-to-B Marketer   July 12, 2018  

    As companies like Lincoln Electric, GE, and Deloitte have shown, storytelling is a powerful way to create effective content marketing, engage targeted audiences, and generate sales.

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  • Is B2B Social Media Worth the Investment?

    B-to-B Marketer   June 28, 2018  

    As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

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  • Seeking the Optimal Digital Channel

    B-to-B Marketer   June 7, 2018  

    When it comes to generating leads, some business marketers dispute entirely the idea of best channel, suggesting that other elements are perhaps more effective.

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  • A Step Back for CX?

    B-to-B Marketer   April 26, 2018  

    As customer experience becomes the key growth differentiator, companies struggle to match rising expectations.

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  • Wired for Success

    B-to-B Marketer   April 3, 2018  

    Comcast Business has steadily earned a reputation for being tenacious and innovative, an approach personified by SVP and CMO Denice Hasty, hailed as one of the most powerful women in cable/telecom.

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  • Organizing Principles

    B-to-B Marketer   March 22, 2018  

    To stem the tide of declining marketing budgets, business-to-business companies like TeleSign, GeoBlue, and Avnet are shoring up core competencies.

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  • Gamification Finds a Winning Edge

    B-to-B Marketer   February 22, 2018  

    B-to-B marketers and brand managers have started to recognize that gamification is a useful adjunct to omnichannel marketing programs as a way to spark engagement, support sales, and strengthen loyalty.

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  • Getting Their Heads in the Cloud

    B-to-B Marketer   February 8, 2018  

    Despite lingering concerns about privacy, security, and compliance, small and midsized businesses are slowly seeing the value of cloud-based solutions.

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  • B-to-B Gets Emotional

    B-to-B Marketer   January 30, 2018  

    B-to-B brands like Xerox and Anisa International are increasingly embracing person-to-person marketing to connect on a more human level.

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  • Stare Down Fear

    B-to-B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

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  • Growing the Top Line

    B-to-B Marketer   January 11, 2018  

    Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

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  • Leading by Example

    B-to-B Marketer   December 14, 2017  

    By instilling data-driven marketing and advanced analytics throughout their respective organizations, NASCAR and IBM are improving business outcomes.

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  • Facebook Woos B-to-B Marketers

    B-to-B Marketer   November 16, 2017  

    A recent survey by Social Media Manager found that Facebook is now the most-used channel of B-to-B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

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  • Expectations Rising for B-to-B E-commerce

    B-to-B Marketer   November 2, 2017  

    With more and more B-to-B buyers expecting an omnichannel relationship with their business partners, companies are responding by developing e-commerce platforms, in part to thwart the growing threat from wholesaler sites.

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  • Event Marketing in a Digital Age

    B-to-B Marketer   October 26, 2017  

    Social media, evolving technologies, and modern marketing principles are driving trade show success.

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  • Can B-to-B Mobile Marketing Fulfill Its Promise?

    B-to-B Marketer   October 5, 2017  

    After years of talking about the potential of B-to-B mobile marketing, marketers may finally be seeing the light.

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