Tuesday, June 2, 2015
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8:15am
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Breakfast
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9:00am
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General Session
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Negotiating Advertising Agency/Client Contracts
Learn about best practices in negotiating advertising agency agreements – and hear about the issues that are driving the negotiating the negotiations from both the brand and the agency perspective. The panel will also discuss typical ways that brands and agencies reach middle ground on contentious issues.
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Nancy Felsten
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Partner
Davis Wright Tremaine LLP
Jeffrey Greenbaum
Managing Partner
Frankfurt Kurnit Klein & Selz PC
Gabrielle Davis
Associate General Counsel
The Interpublic Group of Companies
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Celebrity and Brand Ambassador Arrangements
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Linda Goldstein
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Partner
Manatt, Phelps & Phillips LLP
Ankan Patel
Vice President and Senior Counsel/Marketing & Sponsorships
MasterCard
Paul Haase
General Counsel, Talent & Properties
Octagon Inc.
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10:50am
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Coffee Break
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11:10am
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Privacy Contracts: What Happens When Things Go Wrong
In this interactive session, attendees will walk through a simulated data breach between a company and its vendor. A company and vendor who did not have the right provisions in their contract. Through our interactive exercises, you will learn what are the critical provisions to include in your contract, when, and why. You will get hands on experience in handling things going wrong, so that you can make sure that they go right from now on.
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Liisa Thomas
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Partner
Winston & Strawn LLP
Molly Morse
Managing Director
Kekst and Company
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Keynote
Noise vs. Signal: The Challenges of Connecting with the Connected Consumer
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Devika Bulchandani
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President
McCannXBC
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12:50pm
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Luncheon
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1:50pm
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General Session Cont.
Music, Video and Creative Rights Deals
Brands are increasingly getting into content creation and distribution, and are responsible for a significant amount of popular content that is consumed today. Content marketing is an important part of the marketing and brand strategy for both B2C companies and B2B companies. In this session, we will examine some of the key issues that brands should be aware of when structuring music, video and other creative rights deals in connection of their content marketing efforts, and discuss various negotiating strategies for addressing such issues.
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Po Yi
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Partner
Venable LLP
Elizabeth Baran
Senior Corporate Counsel
Dick's Sporting Goods
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Effectively Negotiating Sports & Entertainment Sponsorships
This session will discuss recent developments in sports and entertainment sponsorship deals. Examining these deals from both the sponsor and the team perspective, we will focus on potential pitfalls relating to the athlete and performer rights, third party IP rights, data access and control, and the explosive growth of consumer activations in digital and social media relating to sponsorships.
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Jim Johnston
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Partner
Davis & Gilbert LLP
Sang Choi
Counsel
Verizon Wireless
Rachel L. Margolies
Senior Counsel
National Football League
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3:30pm
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Conference Adjournment
Please contact Ed Kabak- ekabak@baalink.org if you have any questions about the conference.
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