Digital, Social, & Mobile Members Only Conference @ Walt Disney World presented by The Nielsen Company
Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Mobile has been hyped as "the next great advertising medium" for years, and its time may have finally come thanks to the widespread adoption of mobile devices as well as available applications. Despite this rapid growth, few companies have successfully incorporated newer media as an effective and measurable part of the overall marketing strategy. Learn how top marketers have cut through all the hype and successfully incorporated digital, social and mobile channels within their overall marketing mix as well as share insights on how to align new channels with traditional marketing and media strategies. Join us for a fun and informative day hosted by Walt Disney World in Orlando, FL and presented by The Nielsen Company. This event is free to ANA members and limited to ANA members and invited guests.
|Begins:||Thursday, April 21, 2011 at 8:15am|
|Ends:||Thursday, April 21, 2011 at 3:00pm|
Disney's Yacht and Beach Club Resort
1700 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830
HOW DISNEY PARKS LEVERAGES SOCIAL MEDIA AND TECHNOLOGY TO ENGAGE WITH MOMS
HOW THE AMERICAN CANCER SOCIETY LEVERAGED DIGITAL AND SOCIAL MEDIA FOR A GREAT CAUSE
THE NEW DIGITAL AMERICAN FAMILY
General session contd.
HOW RADIOSHACK IS LEVERAGING SOCIAL MEDIA TO CREATE CONNECTIONS AND DRIVE GROWTH
As RadioShack continues to build its brand and position itself as a leader in mobility, they made a conscious decision to focus on social media in 2010 - not because it's the newest shiny object, but because the channel provides a real opportunity to engage with current and potential customers. RadioShack's focus on innovation led to successful and unique partnerships with Facebook, Twitter, and Foursquare. We'll share key learnings, insights and what we're excited about in 2011.