Digital Marketing at Retail @ General Growth Properties (Members Only Conference)
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Technology, design, customer experience, mobility, and digital advertising from pre-purchase to in-store transaction are dramatically changing. Digital marketing creates real-time excitement, interest, and motivation to explore and purchase. The evolution of mobile technologies and services facilitate this experience and narrow the gap between interest and purchase. Consumers expect a personalized shopping experience and in order to stay competitive, retailers are relying on the power of technology and digital marketing more and more each day to accelerate purchases. Products and services like crowd-sourced couponing, QR codes, and integrated platforms for inventory management, listings, payment, and advertising, are some of the many ways in which retailers are using digital marketing to stay ahead of the curve.
Learn how top marketers have successfully integrated digital platforms and marketing at retail and how to complement these evolving channels with traditional marketing and media strategies. Join us for a great day at Dave & Buster's hosted by General Growth Properties. This event is free to ANA members and limited to ANA members and invited guests.
GENERAL GROWTH PROPERTIES LEVERAGES DIGITAL THROUGHOUT PATH TO PURCHASE
IMPORTANCE OF DIGITAL IN AN OMNI-CHANNELSHOPPER MARKETING WORLD
WALMART SMART NETWORK IN-STORE ADVERTISING
James W. Cordero
||General Session cont.
SPRINT-NEXTEL CORPORATION: INTEGRATING RETAIL AND TELECOMMUNICATIONS FOR MOBILE SHOPPING
CREST CADILLAC TAKES MALL ADVERTISING FOR A TEST DRIVE