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ANA Innovation Day @ 3M presented by USPS (Members Only Conference)

This event is over.

In today’s day and age, innovation is an important ingredient to marketing a brand.  Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition.   Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.  Innovation Day will feature sessions from leading marketers who will share case studies on how they used innovation to differentiate their brands, products, and services in the marketplace.

Download the ANA Event Guide at e.ana.net.

When
Begins:Wednesday, August 13, 2014 at 8:15am
Ends:Wednesday, August 13, 2014 at 4:00pm
Where

3M
3M Innovation Center
2350 Minnehaha Avenue East
St. Paul, MN 55144

Agenda
Wednesday, August 13, 2014
8:15am  

Breakfast

9:00am  

General Session

 

3M: INSIGHTS TO INNOVATION

Successful new products have one thing in common - they deliver superior value in the eyes of the customer.  3M has long been known as one of the world's most innovative companies and will present the marketing best practices for new product development that keep them close to the customer and enable record global sales growth.  Hear about their journey to develop & commercialize the next generation of advanced 3M technologies using iterative customer engagement from discovery through launch.

Eric Galler

Global Marketing Excellence Officer for Innovation Strategy

3M

 

DAIRY QUEEN: INNOVATION THROUGH NEW PRODUCTS, MARKETING AND IN-STORE DESIGN

In 1940, Dairy Queen established their brand with an innovative soft frozen dairy product.  Today, Dairy Queen continues to innovate through new products, marketing and in-store design.   In this session, Dairy Queen will share best practices and case studies behind recent new product launches such as Orange Julius Premium Fruit Smoothies, their “$5 BUCK LUNCH, the “Fan Food, Not Fast Food” marketing campaign and the company’s innovative approach to restaurant design.

Barry Westrum

Executive Vice President of Marketing

American Dairy Queen Corporation

 

ALLIANZ: LEVERAGING INNOVATION THROUGH DIGITAL AND RESEARCH

Allianz has been providing financial services through its affiliated companies in the United States since 1896.  In this session, Allianz will share how they leverage innovation through digital programs and channels.  Allianz will also share the evolution of their company’s Allianz Digital Accelerator to build new business models and how they leverage the web and social channels through research and blogs.

Nancy Jones, CFP

Chief Marketing Officer

Allianz Life Insurance Company of North America

11:45am  

Lunch

12:45pm  

General Session Cont.

 

MAYO CLINIC: LEVERAGING INNOVATION IN HEALTH CARE

Health care is at a crossroads and stakes are high during these challenging times. Patients need trusted answers, immediate care, and sustainable health. Mayo Clinic is at an inflection point – the point where the growth curve changes, where we take bolder moves to transform how we market, to a curve that accelerates us into the future. Discover how the Mayo Clinic is investing its knowledge and resources to solve the most pressing problems in health care while addressing the needs of a rapidly changing health care environment.

John H. Weston

Chief Marketing Officer

Mayo Clinic

 

U.S. POSTAL SERVICE EMBRACES TECHNOLOGIES TO REINVENT DIRECT MAIL

When marketers think of direct mail, they think of direct mail of year’s past.  As a result, some marketers do not include direct mail as a part of their marketing toolbox.  The U.S. Postal Service will show how innovation can make direct mail relevant, efficient, and impactful for marketers, especially toward the B2B market.  Learn how you can use the available technologies to make direct mail more interactive and effective.

Christopher Karpenko

Director, Brand Marketing

United States Postal Service

 

THE SCOTTS COMPANY’S APPROACH TO NEW PRODUCT INNOVATION

As a world’s leading marketer of branded consumer lawn and garden products, Scotts is always looking for innovative ways to make lawn care easy for their customers.  With the introduction of their SNAP lawn care system, they made it so easy.  No heavy bags. No messy pouring. No complicated settings.  Discover The Scotts Company’s approach to new product innovation in lawn and garden care.

Mike Davitt

Marketing Director

The Scotts Company

3:00pm  

3M Innovation Center Tour

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