ANA Innovation Day @ 3M presented by USPS (Members Only Conference)
In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts. Innovation Day will feature sessions from leading marketers who will share case studies on how they used innovation to differentiate their brands, products, and services in the marketplace.
Download the ANA Event Guide at e.ana.net.
|Begins:||Wednesday, August 13, 2014 at 8:15am|
|Ends:||Wednesday, August 13, 2014 at 2:45pm|
3M Innovation Center
2350 Minnehaha Avenue East
St. Paul, MN 55144
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
Wednesday, August 13, 2014
3M: INSIGHTS TO INNOVATION
Successful new products have one thing in common - they deliver superior value in the eyes of the customer. 3M has long been known as one of the world's most innovative companies and will present the marketing best practices for new product development that keep them close to the customer and enable record global sales growth. Hear about their journey to develop & commercialize the next generation of advanced 3M technologies using iterative customer engagement from discovery through launch.
Global Marketing Excellence Officer for Innovation Strategy
DAIRY QUEEN: INNOVATION THROUGH NEW PRODUCTS, MARKETING AND IN-STORE DESIGN
In 1940, Dairy Queen established their brand with an innovative soft frozen dairy product. Today, Dairy Queen continues to innovate through new products, marketing and in-store design. In this session, Dairy Queen will share best practices and case studies behind recent new product launches such as Orange Julius Premium Fruit Smoothies, their “$5 BUCK LUNCH, the “Fan Food, Not Fast Food” marketing campaign and the company’s innovative approach to restaurant design.
Executive Vice President Marketing
American Dairy Queen Corporation
ALLIANZ: LEVERAGING INNOVATION THROUGH DIGITAL AND RESEARCH
Allianz has been providing financial services through its affiliated companies in the United States since 1896. In this session, Allianz will share how they leverage innovation through digital programs and channels. Allianz will also share the evolution of their company’s Allianz Digital Accelerator to build new business models and how they leverage the web and social channels through research and blogs.
Chief Marketing Officer
Allianz Life Insurance Company of North America
General Session Cont.
THE SCOTTS COMPANY’S APPROACH TO NEW PRODUCT INNOVATION
As a world’s leading marketer of branded consumer lawn and garden products, Scott’s is always looking for innovative ways to make lawn care easy for their customers. With the introduction of their SNAP lawn care system, they made it so easy. No heavy bags. No messy pouring. No complicated settings. Discover The Scotts Company’s approach to new product innovation in lawn and garden care.
The Scotts Company
U.S. POSTAL SERVICE EMBRACES TECHNOLOGIES TO REINVENT DIRECT MAIL
When marketers think of direct mail, they think of direct mail of year’s past. As a result, some marketers do not include direct mail as a part of their marketing toolbox. The U.S. Postal Service will show how innovation can make direct mail relevant, efficient, and impactful for marketers, especially toward the B2B market. Learn how you can use the available technologies to make direct mail more interactive and effective.
Director Brand Mail
U.S. Postal Service