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ANA Innovation Day @ Disney Consumer Products (Members Only Conference) presented by MMA

This event is over.

Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Join us for a fun and informative day, hosted by Disney Consumer Products and hear about success stories in innovation. This complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

Download the ANA Event Guide at e.ana.net.

When
Begins:Thursday, August 21, 2014 at 8:15am
Ends:Thursday, August 21, 2014 at 3:30pm
Where

Walt Disney Studios Main Theatre
500 S. Buena Vista Street
Burbank, CA 91521

NOTE: All guests will need to enter through the Riverside Street gate and park in the Zorro Parking Structure. You MUST be registered by 8/20/2014 to register for this event.

Agenda
Thursday, August 21, 2014
8:15am  

Breakfast

9:00am  

General Session

DISNEY CONSUMER PRODUCTS DRIVES SUCCESS THROUGH INNOVATION AND CREATIVITY

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. Chris Connolly, Senior Vice President, Strategic Marketing at DCP will share how innovation and creativity are key strategic pillars for the segment and vital to their overall success.

Chris Connolly

Senior Vice President, Consumer Marketing

Disney Consumer Products, Inc.

 

ROLL GLOBAL’S “WONDERFUL” APPROACH TO INNOVATION

Roll Global is a successful, entrepreneurial, privately held company with healthy, iconic, authentic brands, and ethical, creative, innovative business practices.  Roll Global has a diverse portfolio of leading brands including Wonderful Pistachios, POM Wonderful, Wonderful Halos, FIJI Water, and Teleflora.  Roll Global will share their company’s overall approach to innovation including new product development, marketing, and/or social media.

Adam Cooper

Vice President, Insights & Innovation

Roll Global

 

INTUIT MAINTAINS CATEGORY LEADERSHIP POSITION THROUGH INNOVATION

Intuit develops financial and tax preparation software as well as related services for small businesses, accountants and individuals.  While Intuit is the category leader, it is a constant challenge to remain on top of their competition.  Learn how Intuit drives innovation end to end from developing strategy to building partnerships to achieve strong business results.

Christine Morrison

Turbo Tax Social Media Marketer

Intuit Inc. / ANA West Coast Social Media Committee Chair

 

CAR SITES SHOULD BE MORE LIKE ONLINE DATING (EVEN BETTER)

Most car sites are glorified car brochures. They don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don’t work for shoppers who are used to e-commerce sites like Amazon and Zappos.  The new VW.com takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price.  Discover how this digital platform gives VW the opportunity to interact directly even more with their consumers and provide the most seamless, efficient digital car buying process of any automaker today.

Paige Parrent

Digital Platforms Manager, VW Marketing

Volkswagen of America

John Deschner

EVP/Executive Director, Digital Account Management

Deutsch LA

12:50pm  

Lunch

1:50pm  

General Session Cont.

 

ACCELERATING THE TRANSFORMATION AND INNOVATION OF MARKETING

Mobile brings the promise of marketing innovation, allowing marketers to connect with consumers in new ways and rethink the value that they offer to them. But innovation without a plan to measure results is difficult to sustain and build upon. 

Measuring the impact of mobile in the marketing mix is an issue most marketers are struggling with.  In this session, you will hear results from the Mobile Marketing Association’s SMoX research study which will reveal how marketers can measure the impact of their mobile spend.  You will hear initial results from the first study conducted with AT&T which will deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.

Vasillis Bakopoulos

Head of Industry Research

Mobile Marketing Association

Rex Briggs

CEO

Marketing Evolution

 

8 SOCIAL MEDIA STRATEGIES PROVEN TO DRIVE MARKETING RESULTS

Brands can talk about themselves or a brand's best customers can talk do the talking.  With trust in advertising minimal and declining, marketers who use social as an advertising channel are fighting against a strong headwind.   In this interactive session, you will

  • Learn how social media has become a powerful tool to drive return and refer business
  • Gain insights into key social strategies that can help deliver true marketing results
  • Hear brand successes that have leveraged these strategies and the results these brands have realized 

Doug Levy

Founder and Chief Executive Officer

MEplusYOU and co-author of Can’t Buy Me Like

3:30pm  

Conference Adjournment

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