eBAY: THE MOBILE SHOPPING EXPERIENCE
Mobile devices revolutionized the way customers are able to make purchases. Consumers are now able to buy products anywhere at any time - even a luxury automobile!!! Discover how eBay has transformed the mobile shopping space through eBay's shopping and buying apps and their Red Laser program.
Vice President of Mobile
A TASTE OF HOW SPRITE IS APPROACHING MOBILE MARKETING
Sprite and the NBA have enjoyed a strong marketing partnership for many years. Sprite is a long time sponsor of the NBA Sprite Slam Dunk Showdown at NBA All-Star Weekend and has enhanced their NBA partnership using mobile marketing. Discover how Sprite is connecting with their consumers and NBA fans through targeted mobile marketing programs.
Media and Interactive Manager
The Coca-Cola Company
Associate Digital Director
HOW INTEL "WORKS SMARTER" IN MOBILE MARKETING
As part of Intel's "Work Smarter" mobile campaign, a 2010 MOBI award finalist, Intel utilized Crisp Wireless' platform to deliver rich media ad components across CBS and CNN's iPhone-optimized mobile sites. Intel was the first to use a drop and drag unit which encouraged viewers to engage with the ad to initiate a survey that determined which Intel Core Processor best-suited the users' needs. Discover how Intel became one of the leaders in the mobile marketing space through their award-nominated "Work Smarter" mobile campaign.
Beth Lubov Butrymowicz
Global Media Manager