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Members Only Conference on Mobile Engagement

This event is over.

When
Begins:Friday, December 10, 2010 at 8:15am
Ends:Friday, December 10, 2010 at 3:00pm
Where

EBay, Inc.
2211 North First Street
Conference Center: Town Hall
San Jose, CA 95131

* Parking space is limited! Please come to the conference by no later than 9:00 AM.

Closest hotel: DoubleTree Hotel
2050 Gateway Place, San Jose
1-408-453-4000

For hotel information, please visit: DoubleTree Hotel San Jose

Agenda
8:15am Breakfast
9:00am General Session
 

eBAY: THE MOBILE SHOPPING EXPERIENCE
Mobile devices revolutionized the way customers are able to make purchases. Consumers are now able to buy products anywhere at any time - even a luxury automobile!!! Discover how eBay has transformed the mobile shopping space through eBay's shopping and buying apps and their Red Laser program.

Steve Yankovich
Vice President of Mobile
eBay, Inc.


A TASTE OF HOW SPRITE IS APPROACHING MOBILE MARKETING
Sprite and the NBA have enjoyed a strong marketing partnership for many years. Sprite is a long time sponsor of the NBA Sprite Slam Dunk Showdown at NBA All-Star Weekend and has enhanced their NBA partnership using mobile marketing. Discover how Sprite is connecting with their consumers and NBA fans through targeted mobile marketing programs.

Chris Bigda
Media and Interactive Manager
The Coca-Cola Company

John OHara
Associate Digital Director
MediaVest


HOW INTEL "WORKS SMARTER" IN MOBILE MARKETING
As part of Intel's "Work Smarter" mobile campaign, a 2010 MOBI award finalist, Intel utilized Crisp Wireless' platform to deliver rich media ad components across CBS and CNN's iPhone-optimized mobile sites. Intel was the first to use a drop and drag unit which encouraged viewers to engage with the ad to initiate a survey that determined which Intel Core Processor best-suited the users' needs. Discover how Intel became one of the leaders in the mobile marketing space through their award-nominated "Work Smarter" mobile campaign.

Beth Lubov Butrymowicz
Global Media Manager
Intel Corporation


12:00pm Luncheon
 

eBAY: MOBILE PAYMENTS
eBay is a leader in advancing the industry in facilitating mobile payments. In this session, eBay will discuss a range of their mobile payment innovations from PayPal and their development partners.

Laura Chambers
Senior Director PayPal Mobile
eBay, Inc.


HOW U.S. BRANDS ARE MOBILIZING THEIR MARKETING FOR 2011
Be the first to learn how your peers are navigating the explosion in mobile marketing platforms for 2011. In this session, we will debut exclusive insights from the ANA and Mobile Marketing Association's joint survey which will be discussed among a panel of ANA members.

Moderators:
Marni Gordon
Director, Marketing & Media Committees
ANA

Peter Johnson
Vice President, Marketing Intelligence and Strategy
Mobile Marketing Association

Panelists:
Jay Dark
Manager of Mobile, Digital Strategy Group
Hewlett-Packard Company

Arlene Villanueva
Global Media Director and ANA West Coast Media Committee Chair
Intel Corporation

3:00pm Adjournment

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