Members Only Conference on Mobile Engagement
This event is over.
|Begins:||Friday, December 10, 2010 at 8:15am
|Ends:||Friday, December 10, 2010 at 3:00pm
2211 North First Street
Conference Center: Town Hall
San Jose, CA 95131
* Parking space is limited! Please come to the conference by no later than 9:00 AM.
2050 Gateway Place, San Jose
For hotel information, please visit: DoubleTree Hotel San Jose
eBAY: THE MOBILE SHOPPING EXPERIENCE
Mobile devices revolutionized the way customers are able to make purchases. Consumers are now able to buy products anywhere at any time - even a luxury automobile!!! Discover how eBay has transformed the mobile shopping space through eBay's shopping and buying apps and their Red Laser program.
Vice President of Mobile
A TASTE OF HOW SPRITE IS APPROACHING MOBILE MARKETING
Sprite and the NBA have enjoyed a strong marketing partnership for many years. Sprite is a long time sponsor of the NBA Sprite Slam Dunk Showdown at NBA All-Star Weekend and has enhanced their NBA partnership using mobile marketing. Discover how Sprite is connecting with their consumers and NBA fans through targeted mobile marketing programs.
Media and Interactive Manager
The Coca-Cola Company
Associate Digital Director
HOW INTEL "WORKS SMARTER" IN MOBILE MARKETING
As part of Intel's "Work Smarter" mobile campaign, a 2010 MOBI award finalist, Intel utilized Crisp Wireless' platform to deliver rich media ad components across CBS and CNN's iPhone-optimized mobile sites. Intel was the first to use a drop and drag unit which encouraged viewers to engage with the ad to initiate a survey that determined which Intel Core Processor best-suited the users' needs. Discover how Intel became one of the leaders in the mobile marketing space through their award-nominated "Work Smarter" mobile campaign.
Beth Lubov Butrymowicz
Global Media Manager
eBAY: MOBILE PAYMENTS
eBay is a leader in advancing the industry in facilitating mobile payments. In this session, eBay will discuss a range of their mobile payment innovations from PayPal and their development partners.
Senior Director PayPal Mobile
HOW U.S. BRANDS ARE MOBILIZING THEIR MARKETING FOR 2011
Be the first to learn how your peers are navigating the explosion in mobile marketing platforms for 2011. In this session, we will debut exclusive insights from the ANA and Mobile Marketing Association's joint survey which will be discussed among a panel of ANA members.
Director, Marketing & Media Committees
Vice President, Marketing Intelligence and Strategy
Mobile Marketing Association
Manager of Mobile, Digital Strategy Group
Global Media Director and ANA West Coast Media Committee Chair