Marketing Analytics & ROI @ Dell (Members Only Conference)
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The world of big data and “smart” data has exploded! It is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured, used, measured, and acted upon. The trend of "smart data growth" presents enormous challenges, but it also presents incredible business opportunities, especially the chance to fully prove out Marketing ROI.
Please join us in Austin, TX on Thursday, January 23, 2014 and learn how top marketers have cut through all the hype to use “smart” data successfully to prove Marketing ROI. This will be a fun and informative day hosted by Dell, a company who holistically utilizes analytics to structure, deliver and intelligently measure their marketing activities. At this event, which will take place at the University of Texas North Campus (the JJ Pickle Research Center) in northern Austin you will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging big data and analytics to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.
3M Drives Marketing ROI Through Personalized Content Programs and Multichannel Buyer EngagementEvent Recaps
3M Drives Marketing ROI Through Personalized Content Programs and Multichannel Buyer EngagementPresentations
PREDICTING CUSTOMER BEHAVIOR THROUGH ANALYTICS
Dr. Ramesh Rajagopalan
SAMSUNG TELECOMMUNICATIONS: USING INTELLIGENCE TO EXPAND BUSINESS DEVELOPMENT
Dr. Mark Ramsey, Ph.D
EXECUTING ON INSIGHT
EMPLOYING DATA DRIVEN ENGAGEMENT TO INCREASE CUSTOMER LOYALTY
General Session Cont.
3M DRIVES MARKETING ROI THROUGH PERSONALIZED CONTENT PROGRAMS AND MULTICHANNEL BUYER ENGAGEMENT
DELL LEVERAGES REAL-TIME DATA TO DRIVE A BETTER CUSTOMER EXPERIENCE