Marketing Analytics & ROI @ Dell (Members Only Conference)
The world of big data and “smart” data has exploded! It is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured, used, measured, and acted upon. The trend of "smart data growth" presents enormous challenges, but it also presents incredible business opportunities, especially the chance to fully prove out Marketing ROI.
Please join us in Austin, TX on Thursday, January 23, 2014 and learn how top marketers have cut through all the hype to use “smart” data successfully to prove Marketing ROI. This will be a fun and informative day hosted by Dell, a company who holistically utilizes analytics to structure, deliver and intelligently measure their marketing activities. At this event, which will take place at the University of Texas North Campus (the JJ Pickle Research Center) in northern Austin you will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging big data and analytics to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.
|Begins:||Thursday, January 23, 2014 at 8:15am|
|Ends:||Thursday, January 23, 2014 at 3:00pm|
University of Texas, North Campus
JJ Pickle Research Center
10100 Burnet Road, Bldg 137
Austin, TX 78758
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
PREDICTING CUSTOMER BEHAVIOR THROUGH ANALYTICS
The Dell Social Media Insights and Target Scoring team utilizes all available data to develop statistically-based predictions for all customer behaviors. In this session, the team’s leadership will describe the methods they use when working with business units and regional marketing teams to identify customers/contacts who are likely to move through the purchase funnel if treated with marketing/sales touches.
Director Social Media Insights and Targeting
Dr. Ramesh Rajagopalan
Decision Scientist Lead/Social Media Insights and Targeting/ Global Marketing
SAMSUNG TELECOMMUNICATIONS: USING INTELLIGENCE TO EXPAND BUSINESS DEVELOPMENT
Discover how Samsung Telecommunications uses advanced analytics to develop relevant technologies to grow business opportunities. You will also learn how Samsung approach leverages information as an asset in consumer and supply chain research through big data and advanced data mining.
Dr. Mark Ramsey, Ph.D
Senior Vice President, Chief Data Officer
Samsung Telecommunications America
EXECUTING ON INSIGHT
Analytics, if done well, produces insights, but insights on their own produce nothing. USAA has integrated their analytics streams with their marketing strategy and execution streams. In this session USAA will present the insights and finding they learned on the way to integration. These include: aligning marketing with the bill payers; gaining the right sponsors; and structuring your organization to generate and consume insight.
Executive Director ‐ Chief Data and Analytics Office | Applied Analytics
DELL LEVERAGES REAL-TIME DATA TO DRIVE A BETTER CUSTOMER EXPERIENCE
Today’s hyper-connected world has brought us closer to our customers more than ever before. In this session, Dell who listens to over 25,000 conversations about their company daily in social media alone, will share how they use the real-time customer insights at their disposal to drive smarter marketing and provide a better overall customer experience.
Executive Director of Customer Experience and Growth Enablement
More to come!