ROI @ Wells Fargo (Members Only Conference)
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The world of big data and “smart” data has exploded! It is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured, used, measured, and acted upon. The trend of "smart data growth" presents enormous challenges, but it also presents incredible business opportunities, especially the chance to fully prove out Marketing ROI.
Please join us in San Francisco on Wednesday, December 11, 2013 and learn how top marketers have cut through all the hype to use “smart” data successfully to prove Marketing ROI. This will be a fun and informative day hosted by a company who holistically utilizes intelligent measurement/ROI in all of their marketing activities, Wells Fargo. At this event, which will take place at the Wells Fargo Penthouse in downtown San Francisco, you will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging big data and ROI to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.
MOTOROLA MOBILITY’S BIG DATA INNOVATION STORY
KAISER PERMANENTE WINS WITH LOYALTY AND RETENTION STRATEGIES
THE NORTH FACE CASE STUDY: USING PRIVATE SOCIAL DATA TO DRIVE SALES
APOLLO EDUCATION GROUP CASE STUDY: USING DATA TO IMPROVE THE CUSTOMER EXPERIENCE
General Session (Cont.)
TRANSFORMING CUSTOMER EXPERIENCE INTO CUSTOMER JOURNEYS
MONSANTO USES BIG DATA TO BUILD MULTI-CHANNEL MARKETING ANALYTICS STRATEGY