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ROI @ Wells Fargo (Members Only Conference)

This event is over.

Please click here to download the conference booklet.

The world of big data and “smart” data has exploded!  It is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured, used, measured, and acted upon. The trend of "smart data growth" presents enormous challenges, but it also presents incredible business opportunities, especially the chance to fully prove out Marketing ROI.

Please join us in San Francisco on Wednesday, December 11, 2013 and learn how top marketers have cut through all the hype to use “smart” data successfully to prove Marketing ROI.  This will be a fun and informative day hosted by a company who holistically utilizes intelligent measurement/ROI in all of their marketing activities, Wells Fargo.   At this event, which will take place at the Wells Fargo Penthouse in downtown San Francisco, you will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging big data and ROI to improve marketing performance.  You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.

When
Begins:Wednesday, December 11, 2013 at 8:15am
Ends:Wednesday, December 11, 2013 at 3:30pm
Where

Wells Fargo Penthouse
420 Montgomery St. (bet. Sacramento & California)
San Francisco, CA 94104

Agenda
8:15am Breakfast
9:00am

General Session

MOTOROLA MOBILITY’S BIG DATA INNOVATION STORY
Big data is not just about what happened in the past, but is a powerful tool to help predict what can happen in the future.  Having recently harnessed the power of big data in pursuit of a successful product launch, Motorola Mobility will share three keys to a successful implementation of an analytical driven marketing decision framework around product launches.  They will show how to leverage deep analytics to plan marketing budgets for new product launches; real time success measurement and course correction tactics along with tips for achieving organizational confidence and alignment.

Suvro Goswami
Global Head of Marketing Analytics

Motorola Mobility

Rick Larkin
Vice President, Strategy
MarketShare
______________________________________________

KAISER PERMANENTE WINS WITH LOYALTY AND RETENTION STRATEGIES
Kaiser Permanente is a leading integrated managed care consortium whose business thrives deeply on loyalty and retention from customers and their family members.  In this session, they will take us on a journey through their program, how they build and maintain success, and continually drive results through robust measurement techniques and loyalty and retention strategies. 

Sid Sheel
Director, Consumer Loyalty and Retention Marketing
Kaiser Permanente
______________________________________________

THE NORTH FACE CASE STUDY:  USING PRIVATE SOCIAL DATA TO DRIVE SALES
The North Face® makes great jackets. If you buy one, you may not buy another for a few years. So why keep messaging you about jackets? In this session, The North Face will share their loyalty story through deeply understanding each customer’s interests and applying sophisticated analytics technology so they can create and segment relevant content to the right people.  Their data source: Facebook users and the 2.7 Billion new Likes they’re adding daily.

Ian Dewar
CRM Manager

The North Face Company
______________________________________________

APOLLO EDUCATION GROUP CASE STUDY:  USING DATA TO IMPROVE THE CUSTOMER EXPERIENCE
Apollo Education Group, parent company of The University of Phoenix, is one of the largest higher education providers in North America and they focus much of their efforts in the digital space.  In the session, learn about how they utilize digital analytics and consumer insights to deliver personalized experiences that meet customer needs and drive business results.

June Dershewitz
Director of Digital Analytics

Apollo Group
______________________________________________

12:50pm Luncheon
1:50pm

General Session (Cont.)

TRANSFORMING CUSTOMER EXPERIENCE INTO CUSTOMER JOURNEYS
Today, the proliferation of tools and channels have turned customers into the ultimate channel surfers. Embarking on an often complex series of interactions with brands, excellence in customer experience today is about much more than getting the individual touchpoints right; companies need to get the entire journey right. With this change comes a critical need for companies to transform how they deliver customer journeys that drive revenue growth, reduce churn, increase productivity, and improve customer satisfaction. Such a transformation - from mining data to discover valuable insights into customer behavior, to designing offerings based on those insights, to delivering them to the front lines -  must include the entire organization.

Dorian Stone
Partner and Leader of McKinsey's Customer Experience Practice
McKinsey & Company
______________________________________________

MONSANTO USES BIG DATA TO BUILD MULTI-CHANNEL MARKETING ANALYTICS STRATEGY
Monsanto capitalizes on big data to integrate all traditional offline advertising, direct media, social media, web, search, and digital media into a single view for multiple brands.  In this session, learn how Monsanto is utilizing this big data strategy to streamline planning and forecasting by agency partners, creating a clear picture of how marketing is aligning to sales, and maximizing marketing ROI through a united sales and marketing optimization strategy.

Matt Hertig
Co-Founder
Alight Analytics

Gary Sakin
Director of Advertising and Marketing Operations

Monsanto
______________________________________________

3:30pm Adjournment

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