Content Marketing @ KPMG (Members Only Conference) presented by A+E Networks
Based on a recent Custom Content Council and Contentwise report, $44 billion a year is spent on content marketing. Businesses are starting to deliver consistent, relevant and valuable content to their target audience through innovative and compelling storytelling. This new way of engaging the audience allows marketers to build a new type of relationship with their potential customers; one of trust, reward and loyalty.
Join us for a fun and informative day of content marketing best practices and case studies, hosted by KPMG in Boston. This complimentary Members Only Conference will showcase leading marketers from a wide array of industries discussing strategy, content development, and much more!
Download the ANA Event Guide at e.ana.net.
|Begins:||Tuesday, December 9, 2014 at 8:15am|
|Ends:||Tuesday, December 9, 2014 at 2:45pm|
Two Financial Center
60 South Street
Boston, MA 02111
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
Tuesday, December 9, 2014
MINI: DRIVING CONTENT CREATION AND BRAND EXPERIENCES
MINI USA introduced a multi-pronged content creation strategy that leverages a variety of content creators and work by using a synchronized strategy to promote the iconic and individualistic nature of the cars and its owners. In this session, MINI will provide an inside look at the different forms of content developed to promote their brand and its community. MINI’s content includes original films created on behalf of MINI owners, original films by Buzzfeed, a documentary of the annual MINI Takes the States cross country road trip and much more!
Marketing Communications Manager
Group Business Director, Strategic Integration
Butler, Shine, Stern & Partners
RUST-OLEUM SERVES UP INSPIRATION AND PASSION WITH CONTENT
There are more than 100 million searches per month on "how to" do something on the web. Rust-Oleum attempts to answer some of those questions with creative solutions that incite passion and inspiration. Rust-Oleum shifted their marketing to focus on the idea that consumers are passionate about how Rust-Oleum's products can create something beautiful that they can enjoy rather than on the product itself. With a mission to create 1,000 compelling projects that serve as inspiration to consumers everywhere, learn how Rust-Oleum employed an intricate blend of content engineering, integrated media partnerships, and data-driven marketing to drive awareness.
Senior Director, Integrated Communications
SENNHEISER: SHAPING THE INDUSTRY WITH MOMENTUM
Sennheiser Electronic Corporation, with 70 years of rich history behind it, has created its momemtum campaign with primary focus on marketing through social media and digital channels. With content streaming in from fans, artists and startups, Sennheiser is tapping into a market that appeals to millennials with great success. Hear from Stefanie Reichert, VP Strategic Marketing Communications, how Sennheiser has spent the past ten years redesigning its Momentum products with content marketing in mind.
VP Strategic Marketing Communications
Sennheiser Electronic Corporation
A&E NETWORKS: CUSTOMIZING CONTENT WITH HUMOR AND MUSIC
Lifetime’s SVP of Consumer Marketing, Valerie Albanese, will share the multi-touchpoint creative strategy employed to build buzz, awareness and anticipation for Lifetime’s hit series “Devious Maids”. Valerie will review how the campaign was integrated with creative messaging from America’s top CPG Company. Custom content employing music and humor showcased the client’s products and their attributes, within the context of the series. Come see and hear how the campaign was in tune with a custom music video of Jason Derulo’s hit song “Talk Dirty to Me” featuring the cast of the show.
Senior Vice President, Consumer Marketing
KPMG: Transforming Communications with Content
The use of social media among companies is quickly exploding as a key element of business strategy, from engaging customers in real time to adding sales channels or enhancing brand and market research. Hear Duncan Avis, Principal - Digital, Social & Mobile Advisory, KPMG, share how digital vehicles such as Facebook, Twitter, Youtube, Google+ and others are quickly becoming successful marketing channels for the company. Learn KPMG’s best practices for implementing content marketing into advertising campaigns.
MORE TO COME!