Social Media Day @ Microsoft (Members Only Conference)
Social media has exploded! According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue. Come hear some ground-breaking case studies and lessons learned from other marketers and industry experts in this constantly evolving space! This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative landscape of social media.
Download the ANA Event Guide at e.ana.net.
The hashtag for this event is #ANAMarketers.
|Begins:||Thursday, December 11, 2014 at 8:15am|
|Ends:||Thursday, December 11, 2014 at 3:00pm|
The Microsoft Technology Center
13031 W. Jefferson Blvd
Playa Vista, CA 90094
Thursday, December 11, 2014
KING’S HAWAIIAN AMPLIFIES EVENTS VIA SOCIAL MEDIA
One of the goals at King’s Hawaiian is to develop deeper, longer relationships with its customers by sharing the love and culture of the brand, and communicating the company’s “aloha spirit.” To accomplish this goal the brand continually turns to social media as a way to leverage its reputation as a leader in customer care, while also integrating that service into their marketing efforts. This session will explore how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers. The speaker will provide insights into these programs as well as into the brand’s real-time social media marketing efforts.
Director, Brand Management
SUCCESS IN THE SOCIAL SPHERE: PIZZA HUT'S SECRET INGREDIENT
Pizza Hut has become one of the most engaged brands in the social sphere, using social platforms as a means to connect with customers and reinvent the way people think about ordering pizza. Attendees will learn how the brand uses a range of new and emerging platforms to shift the conversation, and reach its audience in creative new ways.
Head of Social Media and Digital Engagement
General Session cont.
HYUNDAI SHARES WORLD CUP PASSION WITH FIFA FANS
This session will explore how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year. FIFA fans are some the most passionate in the world, and this presentation will provide insights into Hyundai’s Social Media News Room and the real-time social engagement that enabled Hyundai to share and celebrate the value of passion.
Senior Group Manager, New Media
Director of Digital Strategy
General Session Cont.
ELECTRONIC ARTS CHANGING THE GAME ON GAMER MARKETING
In this session, Electronic Arts will share how driving innovations in technology, creative, and media across owned, earned, and paid media channels can deliver new levels of consumer engagement with brands in the new digital and social landscape. Learn insights from EA’s internal cross-functional marketing team on this exciting convergence from recent video game campaigns.
Director, Global Media & Marketing
Director, Marketing Technology and Innovation
Sr. Director, Campaign Strategy & Media Planning
THE LACMA DEMYSTIFIES THE MUSEUM EXPERIENCE THROUGH SOCIAL ENGAGEMENT
Museums can be intimidating or worse, uninviting. Conforming with its aims to be an open, accessible space, the Los Angeles County Museum of Art (LACMA) employs social media to demystify the museum experience. Through various channels, LACMA is able to inspire creativity, blend art and pop culture, introduce new audiences to visual art, all while branding itself as a catalyst for creativity. This session looks at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.
Social Media Manager
Los Angeles County Museum of Art