Social Media Day @ Microsoft (Members Only Conference)

KING’S HAWAIIAN AMPLIFIES EVENTS VIA SOCIAL MEDIA

One of the goals at King’s Hawaiian is to develop deeper, longer relationships with its customers by sharing the love and culture of the brand, and communicating the company’s “aloha spirit.”  To accomplish this goal the brand continually turns to social media as a way to leverage its reputation as a leader in customer care, while also integrating that service into their marketing efforts. This session will explore how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers.  The speaker will provide insights into these programs as well as into the brand’s real-time social media marketing efforts.

Chad Donvito

Director, Brand Management King’s Hawaiian

SUCCESS IN THE SOCIAL SPHERE: PIZZA HUT'S SECRET INGREDIENT

Pizza Hut has become one of the most engaged brands in the social sphere, using social platforms as a means to connect with customers and reinvent the way people think about ordering pizza. Attendees will learn how the brand uses a range of new and emerging platforms to shift the conversation, and reach its audience in creative new ways.

Jenna Bromberg

Head of Social Media and Digital Engagement Pizza Hut

HYUNDAI SHARES WORLD CUP PASSION WITH FIFA FANS

This session will explore how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year.  FIFA fans are some the most passionate in the world, and this presentation will provide insights into Hyundai’s Social Media News Room and the real-time social engagement that enabled Hyundai to share and celebrate the value of passion.

Jon C. Budd

Senior Group Manager, New Media Hyundai

ELECTRONIC ARTS CHANGING THE GAME ON GAMER MARKETING

In this session, Electronic Arts will share how driving innovations in technology, creative, and media across owned, earned, and paid media channels can deliver new levels of consumer engagement with brands in the new digital and social landscape.  Learn insights from EA’s internal cross-functional marketing team on this exciting convergence from recent video game campaigns.

Christine DeMartini

Director, Global Media & Marketing Electronic Arts

THE LACMA DEMYSTIFIES THE MUSEUM EXPERIENCE THROUGH SOCIAL ENGAGEMENT

Museums can be intimidating or worse, uninviting. Conforming with its aims to be an open, accessible space, the Los Angeles County Museum of Art (LACMA) employs social media to demystify the museum experience. Through various channels, LACMA is able to inspire creativity, blend art and pop culture, introduce new audiences to visual art, all while branding itself as a catalyst for creativity. This session looks at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.

Maritza Yoes

Social Media Manager Los Angeles County Museum of Art