Social Media Day @ Microsoft (Members Only Conference)

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Social media has exploded!  According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue.   Come hear some ground-breaking case studies and lessons learned from other marketers  and industry experts in this constantly evolving space!  This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative landscape of social media.

Download the ANA Event Guide at e.ana.net.


The hashtag for this event is #ANAMarketers.

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Agenda

TIME EVENT DETAILS LOCATION
Thursday, December 11, 2014
8:15am Breakfast

9:00am General Session

KING’S HAWAIIAN AMPLIFIES EVENTS VIA SOCIAL MEDIA

One of the goals at King’s Hawaiian is to develop deeper, longer relationships with its customers by sharing the love and culture of the brand, and communicating the company’s “aloha spirit.”  To accomplish this goal the brand continually turns to social media as a way to leverage its reputation as a leader in customer care, while also integrating that service into their marketing efforts. This session will explore how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers.  The speaker will provide insights into these programs as well as into the brand’s real-time social media marketing efforts.

Chad Donvito
Director, Brand Management King’s Hawaiian

SUCCESS IN THE SOCIAL SPHERE: PIZZA HUT'S SECRET INGREDIENT

Pizza Hut has become one of the most engaged brands in the social sphere, using social platforms as a means to connect with customers and reinvent the way people think about ordering pizza. Attendees will learn how the brand uses a range of new and emerging platforms to shift the conversation, and reach its audience in creative new ways.

Jenna Bromberg
Head of Social Media and Digital Engagement Pizza Hut
Tom Pettus
EVP, GCD Deutsch LA
10:40am Coffee Break

11:00am General Session cont.

HYUNDAI SHARES WORLD CUP PASSION WITH FIFA FANS

This session will explore how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year.  FIFA fans are some the most passionate in the world, and this presentation will provide insights into Hyundai’s Social Media News Room and the real-time social engagement that enabled Hyundai to share and celebrate the value of passion.

Jon C. Budd
Senior Group Manager, New Media Hyundai
Nguyen Duong
Director of Digital Strategy Innocean
12:00pm Lunch

1:00pm General Session Cont.

ELECTRONIC ARTS CHANGING THE GAME ON GAMER MARKETING

In this session, Electronic Arts will share how driving innovations in technology, creative, and media across owned, earned, and paid media channels can deliver new levels of consumer engagement with brands in the new digital and social landscape.  Learn insights from EA’s internal cross-functional marketing team on this exciting convergence from recent video game campaigns.

Christine DeMartini
Director, Global Media & Marketing Electronic Arts
Christopher Gregory
Director, Marketing Technology and Innovation Electronic Arts
Jaap Tuinman
Sr. Director, Campaign Strategy & Media Planning Electronic Arts

THE LACMA DEMYSTIFIES THE MUSEUM EXPERIENCE THROUGH SOCIAL ENGAGEMENT

Museums can be intimidating or worse, uninviting. Conforming with its aims to be an open, accessible space, the Los Angeles County Museum of Art (LACMA) employs social media to demystify the museum experience. Through various channels, LACMA is able to inspire creativity, blend art and pop culture, introduce new audiences to visual art, all while branding itself as a catalyst for creativity. This session looks at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.

Maritza Yoes
Social Media Manager Los Angeles County Museum of Art
2:45pm Conference Adjournment