ANA Digital & Social Members Only Conference @ Northgate Gonzalez Markets

Digital media has become a huge part of consumers' daily lives. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?

Hear from leading client-side marketers as they present case studies and lessons learned in the digital marketing and social media space. Topics covered will include content marketing, data analytics and measurement, social media, digital marketing and much more!

This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brand through the ever-changing and transformative media landscape of digital and social. 

when

Start: Thursday, December 6, 2018 at 8:15am

End: Thursday, December 6, 2018 at 3:00pm

WHERE

Northgate Gonzalez Markets
1201 N. Magnolia Avenue
Anaheim, CA 92801

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Solutions Provider Gold $250 Marketing Solutions Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Thursday, December 6, 2018
8:15am Breakfast

9:10am

NORTHGATE GONZALEZ MARKETS DIGITAL TRANSFORMATION

Hear from Caro D’Antuono, Vice President, Marketing at Northgate Gonzalez Markets, a family-owned and operated Hispanic supermarket chain, as she shares how the brand is developing integrated and strategic advertising campaigns designed to differentiate them in the competitive Southern California market.

Caro D'Antuono
Vice President, Marketing Northgate Gonzalez Markets
9:55am

TECHSTYLE GOES DEEP ON SOCIAL MEDIA-LEVERAGING EARNED & PAID MEDIA ACROSS PLATFORMS TO DRIVE GROWTH

TechStyle is a portfolio of digital fashion brands, including Fabletics, JustFab, ShoeDazzle, SavageX Fenty, and FabKids. This portfolio of brands, they play across all social platforms. Laura Joukovski, TechStyle’s chief media officer, focused on global growth across the portfolio, will share some examples of how TechStyle brings brands to life digitally with content created both in-house and in partnership with influencers, using placements that span across paid and organic posts to drive full-funnel outcomes.

Laura Joukovski
Chief Media Officer TechStyle
10:40am Networking Coffee Break

11:05am

BUILDING A WELL-ROUNDED DIGITAL/SOCIAL STRATEGY AFTER MULTIPLE PIVOTING

Pier 1 has undertaken a rigorous assessment of their brand and enterprise, identifying their inherent strengths and certain weaknesses to build on as they embark on Pier 1 2021. One of the key areas of focus is driving sales growth through new marketing strategies around content, digital communications and customer experience, reimagining the shopping experience and leveraging and strengthening the Company’s omni-channel platform. Join Carla Dodds, Chief Digital Officer at Pier1 as she shares insights of behind their new digital/social media strategy after multiple pivoting.

Carla Dodds
Chief Digital Officer Pier1
11:50am

HOW NISSAN LEVERAGES DIGITAL AND SOCIAL

Hear from Lanae Jackson, Multicultural Marketing Manager at Nissan to learn how Nissan is leaning in with digital and social to drive engagement and amplify their campaigns.

Lanae Jackson
Multicultural Marketing Manager Nissan
12:35pm Luncheon

1:45pm

RIGHT BRAIN & LEFT BRAIN = THINK CONTENT

How do you balance an audience-first approach with business storytelling? Some want a right brain approach and others want a left brain approach, but the simple truth is that we need to blend analytic, digital and creative expertise - focusing not just on the performance of individual pieces of content - but rather how the content approach creates real growth. Joining CO-OP in 2005, Samantha Paxson created the THINK initiative, an innovation content platform for the credit union movement. Hear from Paxson and The Shipyard how this go-to-market strategy has built a die-hard loyal audience while delivering exponential growth for the company.

Samantha Paxson
Chief Marketing & Experience Officer CO-OP Financial Services
2:25pm

ESTABLISHING YOUR BRAND VOICE THROUGH DIGITAL AND SOCIAL

A brand’s identity includes elements such as your values, position in the market and visuals like logos, colors, fonts, etc. But also equally important is your brand voice which is critical for the development of your content on or offline. Hear from Brand Marketing Manager at the Los Angeles Rams, DaLeyna Adkinson, as she shares insights behind how they are establishing their brand voice through digital and social.

DeLeyna Adkinson
Brand Marketing Manager Los Angeles Rams
3:00pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.