Digital and Social @ Western Union (Members Only Conference)

WESTERN UNION: SOCIAL MEDIA DRIVES TRUST IN FINANCIAL SERVICES

Western Union customers are so much more than customers; they are heroes. Most left their country of origin to make better lives for themselves and their families. Western Union wanted to be positioned as a beacon of trust and inspiration to its customers, as well as an enthusiastic cheerleader, rooting them on toward their goals. In this session, you will discover how Western Union created global social posts that were meaningful to its customers and designed to serve as touchstones, connecting users with Western Union in an emotionally impactful way. Find out how Western Union’s Global Facebook page became the fastest growing page in the financial services vertical, by increasing its followers by over 2 million users and magnifying its reach to over 1 billion impressions.

Laston Charriez

Senior Vice President of Marketing North America Western Union

UNITED STATES OLYMPIC COMMITTEE: HOW TEAM USA USES SOCIAL MEDIA

Olympic fans are emotional, passionate and connected to the athletes and their stories now more than ever before. As social media continues to play a larger role in the lives of Olympic athletes and their fans around the world, the need to keep the content fresh is even greater. Come get a behind-the-scenes look at how the United States Olympic Committee is enhancing Team USA's fan experiences with innovative social integrations. 

Participants will be immersed in the strategies and tactics that have proven successful for Team USA and gain insight on the latest trends and tools that are driving social media today. Uncover what’s now, what’s new and what’s next in the convergence of sports and social media.

Joey Maestas

Manager, Social Media United States Olympic Committee

JCPENNEY CREATES BUZZ WITH MARKETING

JCPenney, one of the nation’s largest apparel and home furnishing retailers, created a frenzy during the Super Bowl with their unique approach to marketing. Hear how the company created outstanding buzz from their digital media campaigns during a time when brands are vying for advertising supremacy on the largest stage.  JCPenney will also share their best practices on how to drive engagement and ultimately business results. 

Sean Ryan

Director of Social and Mobile JCPenney

HARNESSING THE POWER OF INFLUENCERS

Over the past three years, WhiteWave Foods has turned small, one-off blogger programs into a scalable and measurable influencer marketing platform. Through their WWF enterprise partnerships, Silk, Horizon Organic and International Delight blogger programs generate an average of 1,000 pieces of content per month and $13.4MM earned media value in 2014. Learn keys to WhiteWave Foods' influencer marketing strategy success including how to identify bloggers, optimizing custom content, amplification strategy, measuring program results and what's next for influencers. 

Lori Anderson

Social Marketing Manager WhiteWave Foods

DAIRY QUEEN: IT’S A BLIZZARD SHOWDOWN IN DIGITAL AND SOCIAL

Dairy Queen stores, which are almost entirely independently owned and operated, faced tough competition in the crowded quick-service restaurant category and had witnessed the chain's sales decline. In this session you will hear how Dairy Queen is leveraging content excellence in social and digital channels to re-invigorate the 75 year old brand while acquiring new brand fans and driving same store sales. You will hear about the success of Dairy Queen’s Blizzard Battle campaign and three ways you can utilize content to drive results for your brand. 

Jason Parks

Executive Vice President, Managing Director Barkley