Marketing from Millennials to Baby Boomers @ Sony/Columbia Records (Members Only Conference)
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Please click here to download the conference booklet.
Millennials and Baby Boomers are two target groups with strong spending power and influence that are highly coveted by marketers. Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and are in control of the content and marketing messages they receive. On the other hand, Baby Boomers are also a very important audience to reach. According to CNBC.com, Baby Boomers have 2 ½ times the discretionary spending power of the coveted 18-34 age group and their spending is growing at a pace that is leaving younger generations far behind.
Discover how top marketers have launched successful marketing programs that appeal to Millennials and Baby Boomers using multiple platforms.
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing PromotionsEvent Recaps
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing PromotionsPresentations
MACY'S STAGES WINTER
BEACH PARTY TO WOO MILLENNIALS
SONY/COLUMBIA RECORDS STRIKES
A CHORD ACROSS GENERATIONS
NEW STUDY DEFINES
EIGHT UNIQUE MOM SEGMENTS ACROSS MULTIPLE GENERATIONS
General Session cont.
TIFFANY & CO. SHARES "WHAT MAKES LOVE TRUE" IN NEW
MIKE AND IKE® AND HOT TAMALES®
TARGET MILLENNIAL CONSUMERS WITH MOBILE MARKETING