Content Marketing @ Toyota (Members Only Conference)
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“Content is King” has been echoed by marketers time and time again, but how brands leverage original content to achieve business objectives is easier said than done. With the proliferation of social media and mobile devices, consumers are increasingly demanding the availability of new content at every touch point and marketers are making significant investments to ensure that it is their brands that hold audience’s attention. At the upcoming ANA Content Marketing Members Only Conference hosted by Toyota, you’ll hear from senior marketers about how they are successfully producing original content that engages their core audiences while delivering on brand metrics. Join us for an exciting day full of leading marketers representing a diverse array of industries discussing their strategies behind the development of custom content, the execution of production through different media channels and the measurement of key objectives.
TOYOTA CASE STUDY
There's no doubt that content is a vital part of marketing. But "feeding the content beast" is expensive and time consuming. According to Curata's "B2B Marketing Trends Survey 2012 Report," the top three challenges of content marketing are 1) creating original content, 2) having time to create content, and 3) finding high-quality content. Here's the good news: you have a secret content marketing weapon that can help overcome all three of these obstacles-your highly-satisfied customers, AKA your "Brand Advocates". In this session, learn how companies are capitalizing on content created by brand advocates to build their businesses including how to find brand advocates, amplify their voices and track content marketing results.
AMPM'S TRANSITION FROM TACTICAL MESSAGING TO STRATEGIC CONTENT THAT ELEVATES THEIR BRAND
General Session Cont.
SCHICK HYDRO BRINGS THE "CLEAN BREAK" TO LIFE WITH AN ACTION WATER SPORTS SERIES
USING CONTENT TO POSITION A NON-PROFIT AS AN EXPERT WHILE GROWING THEIR BUSINESS