Marketing Technology @ Dell (Members Only Conference)
Advances in marketing technology continue to revolutionize the way consumers connect to brands and perhaps more importantly the tools marketers have to convert those consumers into customers. Whether it is big data, analytics, mobile devices, digital or social media platforms, marketing technology evolutions present both challenges and opportunities for marketers.
Please join us in Austin, TX on Tuesday, February 24, 2015 and learn how top marketers are managing their brands efforts in marketing technology integration. This fun and informative day hosted by Dell, will take place at the University of Texas North Campus (the JJ Pickle Research Center) in northern Austin. You will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging marketing technology to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only
|Begins:||Tuesday, February 24, 2015 at 8:15am|
|Ends:||Tuesday, February 24, 2015 at 3:00pm|
University of Texas, North Campus
JJ Pickle Research Center
10100 Burnet Road, Building 137
Austin, TX 78758
|ANA Member||BAA Member||Non-Member|
|Members Only Conference||$0.00||Not available||Not available|
Tuesday, February 24, 2015
DELL: EMBRACING TECHNOLOGY-ENABLED MARKETING
Human behavior has changed. On average, we’re spending in excess of 5 hours + per day engaged digitally. This change in behavior is driving tremendous transformations in marketing. In this session learn how Dell is navigating their ‘next gen’ marketing journey, their wins at marketing automation, technology partnerships, and how they are balancing and recognizing the value of traditional tactics while also embracing change as they engage with more customers in new ways every day.
Vice President Marketing Technology