Marketing Technology @ Dell (Members Only Conference)

This event is over.

Advances in marketing technology continue to revolutionize the way consumers connect to brands and perhaps more importantly the tools marketers have to convert those consumers into customers.  Whether it is big data, analytics, mobile devices, digital or social media platforms, marketing technology evolutions present both challenges and opportunities for marketers.

Please join us in Austin, TX on Tuesday, February 24, 2015 and learn how top marketers are managing their brands efforts in marketing technology integration. This fun and informative day hosted by Dell, will take place at the University of Texas North Campus (the JJ Pickle Research Center) in northern Austin.  You will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging marketing technology to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.

Download the ANA Event Guide at e.ana.net.

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Agenda

TIME EVENT DETAILS LOCATION
Tuesday, February 24, 2015
8:15am Breakfast

9:00am General Session

DELL: EMBRACING TECHNOLOGY-ENABLED MARKETING

Human behavior has changed. On average, we’re spending in excess of 5 hours + per day engaged digitally.  This change in behavior is driving tremendous transformations in marketing. In this session learn how Dell is navigating their ‘next gen’ marketing journey, their wins at marketing automation, technology partnerships, and how they are balancing and recognizing the value of traditional tactics while also embracing change as they engage with more customers in new ways every day.  

Monique Bonner
Vice President Marketing Technology Dell Inc.

SOUTHWEST AIRLINES: CUSTOMER CENTRIC CULTURE MEETS CUSTOMER CENTRIC MARKETING

Today’s marketing environment requires companies to really know their customers – name, age and gender are things of the past. More importantly, secondary sources are too generalizing. This session will share how an already customer centric company is leveraging processes and technologies to make its marketing strategies and analytics really show the different types of customers.

Isaac I. Munoz, Ph.D.
Customer Intelligence Manager Southwest Airlines
Drew Hilton
Customer Intelligence Manager Southwest Airlines

AETNA SHARES STRATEGY INTO BUILDING A MARKETING TECHNOLOGY ORGANIZATION

Building a Marketing Technology Office from scratch is always a challenge.  Building it at a Fortune 50 company is even more challenging.  In this session, attendees will learn the strategy and processes Aetna initiated to overcome the challenges and obstacles to fully implement a Marketing Technology Organization.  Additionally, the speaker will discuss how their MTO is structured, budgeted and operationalizes itself inside Aetna as a whole.  

Joseph Kurian
Senior Director, Head, Marketing Technology & Innovation Aetna
12:00pm Lunch

1:00pm General Session Cont.

INTEL: LEVERAGING SOPHISTICATED MARKETING TECHNOLOGY TO DRIVE SALES

Intel faces a unique challenge in that they don’t sell directly to consumers.  Intel sells through a very complex ecosystem that includes OEMs and retailers who don’t have the advantage of direct sales information.  To compensate for that lack of data, Intel’s Marketing ROI (MROI) team is making the difference by using science and technology to help their media team make smarter marketing investments.  In this session attendees will learn how this 2014 Marketing Analytics Leadership Award Finalist with more than 107K employees worldwide makes a difference to the bottom line.

Antony Barton
Director of Corporate Market Research & Analytics Intel
Marc Vermut
Senior Vice President of Strategy MarketShare

MARKETING TO THE POWER OF ONE: THE FUTURE OF MARKETING

Today’s always-on customer has access to more information and more options than ever before. Marketing’s progress towards a more data-driven approach has enabled increased personalization for the customer experience.   Digital marketing technology allows for real-time customer reactions, but what about right-time conversations with each and every customer? This session will inform marketers what will be required to go beyond personalization to true individualization and a one-to-one dialogue with your customer.  By pairing real-time interactions with lifetime customer value insights, marketers are empowered to deliver an experience tailored to an audience of one.

Jenne Barbour
IMM Solutions Marketing Strategy Teradata
2:45pm Conference Adjournment