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Marketing Technology @ Dell (Members Only Conference)

Advances in marketing technology continue to revolutionize the way consumers connect to brands and perhaps more importantly the tools marketers have to convert those consumers into customers.  Whether it is big data, analytics, mobile devices, digital or social media platforms, marketing technology evolutions present both challenges and opportunities for marketers.

Please join us in Austin, TX on Thursday, January 15, 2015 and learn how top marketers are managing their brands efforts in marketing technology integration. This fun and informative day hosted by Dell, will take place at the University of Texas North Campus (the JJ Pickle Research Center) in northern Austin.  You will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging marketing technology to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only

When
Begins:Tuesday, February 24, 2015 at 8:15am
Ends:Tuesday, February 24, 2015 at 3:00pm
Where

University of Texas, North Campus
JJ Pickle Research Center
10100 Burnet Road, Building 137
Austin, TX 78758

Registration Pricing
    ANA Member BAA Member Non-Member
Registration
  Members Only Conference $0.00 Not available Not available

Agenda
Tuesday, February 24, 2015
8:15am  

Breakfast

9:00am  

General Sessions

 

DELL: EMBRACING TECHNOLOGY-ENABLED MARKETING

Human behavior has changed. On average, we’re spending in excess of 5 hours + per day engaged digitally.  This change in behavior is driving tremendous transformations in marketing. In this session learn how Dell is navigating their ‘next gen’ marketing journey, their wins at marketing automation, technology partnerships, and how they are balancing and recognizing the value of traditional tactics while also embracing change as they engage with more customers in new ways every day.  

Monique Bonner

Vice President Marketing Technology

Dell Inc.

Register

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