Marketing to Millennials @ Toyota (Members Only Conference)

This event is over.

Millennials are the largest living generation and the most coveted consumer group since the Baby Boom.  Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and are in control of the content and marketing messages they receive.  Hosted by Toyota, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive Millennials audience.

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Agenda

TIME EVENT DETAILS LOCATION
Thursday, January 29, 2015
8:15am Breakfast

9:00am General Session

TOYOTA UTILIZES SOCIAL & MOBILE TO REACH MILLENNIALS

Targeting Millennials with technology the right way can be challenging, especially for an automotive brand. Scion is using social media and creative innovation to better inform their strategies and create a better shopping and buying experience for their consumers. In this session, they will share how they use emerging technology, including co-browsing tools and an enhanced purchasing process, to appeal to Millennials.

Doug Murtha
Group Vice President - Scion Division Toyota Motor Sales U.S.A., Inc.

WILD TURKEY CONNECTS WITH MILLENNIALS BY REVIVING A CLASSIC BRAND

Wild Turkey recognized the need to re-brand this classic bourbon brand in order to drive business growth.  In this session, Campari America will share how they used product and Millennial consumer insights during the re-branding of the Wild Turkey bourbon brand. The #Nevertamed campaign targets both the brand’s traditional, loyal consumers and its younger, more urban audience, which was, until recently, brand new territory for them.  They will share their success story, lessons learned, and key takeaways for marketers looking to target Millennial audiences with a traditional brand.

Andrew Floor
Senior Marketing Director, Dark Spirits Campari America

TACO BELL WINS WITH MILLENNIALS THROUGH SOCIAL MEDIA, MOBILE & PRODUCT INNOVATION

Taco Bell, Inc. is the nation’s largest Mexican fast-food chain.  They are continually capitalizing on key opportunities to target Millennials.  In this session, they will share how they continually innovate through social media, mobile, and product innovation to win with Millennials.

Tanisha Brito
Director, Brand Marketing Taco Bell, Inc.
12:00pm Lunch

1:00pm General Session Cont.

NAVIGATING THE ON DEMAND WORLD OF MILLENNIAL SHOPPERS

When dealing with Millennials, the notion of "on demand" extends far beyond their cable TV service.  An expectation of customization is just one of the many mindsets driving the attitudes and behaviors of these all-important shoppers.  In this session, an industry expert will uncover the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Sharalyn Orr
Executive Director Frank N. Magid Associates, Inc.

PLUM ORGANICS UTILIZES HUMOR AND EMERGING TECHNOLOGIES REACH MILLENNIALS

Millennial moms are more connected, more influential and have more access to research and information than ever before.  Additionally, today’s mothers are more collaborative with 84 percent of millennial moms relying on recommendations from trusted peers, far more than traditional advertising.   In this session, Plum Organics will share how they tap into the relationship power of Millennial Moms through the use of humor and emerging technologies.

Ben Mand
Vice President, Brand Marketing Plum Organics
Rebecca Coleman
Founding Partner Something Massive
2:45pm Conference Adjournment