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Marketing to Millennials @ Toyota (Members Only Conference)

Millennials are the largest living generation and the most coveted consumer group since the Baby Boom.  Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and are in control of the content and marketing messages they receive.  Hosted by Toyota, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive Millennials audience.

When
Begins:Thursday, January 29, 2015 at 8:15am
Ends:Thursday, January 29, 2015 at 3:00pm
Where

Toyota USA Automobile Museum
19600 Van Ness Ave
Torrance, CA 90501

Registration Pricing
    ANA Member BAA Member Non-Member
Registration
  Members Only Conference $0.00 Not available Not available

Agenda
Thursday, January 29, 2015
8:15am  

Breakfast

9:00am  

General Session

 

TOYOTA UTILIZES SOCIAL & MOBILE TO REACH MILLENNIALS

Targeting Millennials with technology the right way can be challenging, especially for an automotive brand.  Toyota needed to use media and creative innovation through the use of technology to better inform their strategies and create a better shopping and buying experience for their consumers.  In this session, they will share how they use breakthrough media tactics to target Millennials including voice-activate banner ads, emerging technologies in voice and location, mobile advertising, social media, and an increased emphasis on programmatic buying.

Doug Murtha

Group Vice President - Scion Division

Toyota Motor Sales U.S.A., Inc.

 

WILD TURKEY CONNECTS WITH MILLENNIALS BY REVIVING A CLASSIC BRAND

Wild Turkey recognized the need to re-brand this classic bourbon brand in order to drive business growth.  In this session, Campari America will share how they used product and Millennial consumer insights during the re-branding of the Wild Turkey bourbon brand.   The “Give ’Em The Bird” campaign targets both the brand’s traditional, loyal consumers and its younger, more urban audience, which was, until recently, brand new territory for them.  They will share their success story, lessons learned, and key takeaways for marketers looking to target Millennial audiences with a traditional brand.

Umberto Luchini

Chief Marketing Officer

Campari America

 

NAVIGATING THE ON DEMAND WORLD OF MILLENNIAL SHOPPERS

When dealing with Millennials, the notion of "on demand" extends far beyond their cable TV service.  An expectation of customization is just one of the many mindsets driving the attitudes and behaviors of these all-important shoppers.  In this session, an industry expert will uncover the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Sharalyn Hartwell

Executive Director

Frank N. Magid Associates, Inc.

 

TARGET CONNECTS WITH MILLENNIALS THROUGH ENTERTAINMENT AND MUSIC

Music is the #1 activity among Millennials over the internet, gaming, and watching TV.  In this session, Target Corporation will share their strategy for how they specifically target Millennials through entertainment and music to drive business growth.

William White

Marketing Director

Target Corporation

1:50pm  

General Session Cont.

WHAT GREAT BRANDS DO TO TARGET MILLENNIALS

For most companies, there's a sizable gap between the brand vision they express and the operational reality experienced by customers and internal stakeholders alike.  In particular, Millennials expect a lot from brands.  In this session, an industry author and speaker, along with a marketing leader to be announced, will share how leading brands target Millennials in impactful ways in order to close this gap and build a valuable brand. 

Denise Lee Yohn

President/Consulting Partner

Denise Lee Yohn, Inc.

 

PLUM ORGANICS UTILIZES HUMOR AND EMERGING TECHNOLOGIES REACH MILLENNIALS

Millennial moms are more connected, more influential and have more access to research and information than ever before.  Additionally, today’s mothers are more collaborative with 84 percent of millennial moms relying on recommendations from trusted peers, far more than traditional advertising.   In this session, Plum Organics will share how they tap into the relationship power of Millennial Moms through the use of humor and emerging technologies.

Ben Mand

Vice President, Brand Marketing

Plum Organics

Register

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