Brand Building Members Only Conference @ Southern Company
In building our brands, we are making promises to consumers and inherently creating expectations about our products and our company. In today's environment defined by transparency and accountability, brands are more rigorously held to these expectations. Moreover, the consumer experience has expanded greatly beyond traditional touchpoints, so consistency is even more of a challenge. The best brands in the world have not only figured out how to manage their brand image in this environment, but have capitalized on it, reinforcing the core message at every step and consistently engaging and responding openly and honestly with the audience in ways that are meaningful to them. This conference brings together leading marketers who are successful in building their brands in this new environment, driving awareness, customer loyalty and the bottom line. Join us for a fun and informative day as we explore methods for creating and maintaining a relevant brand building strategy for today's consumer.
|Begins:||Wednesday, July 20, 2011 at 8:15am|
|Ends:||Wednesday, July 20, 2011 at 3:00pm|
241 Ralph McGill Blvd.
Atlanta, GA 30308
BUILDING BRAND VALUE AT SOUTHERN CO: OFFICIAL ENERGY COMPANY OF THE PGA TOUR
KRISPY KREME DOUGHNUTS: A VIBRANT LIFE AT SEVENTY-FIVE
BUILDING STRONG BRANDS IN A RADICALLY TRANSPARENT WORLD
General Session cont.THE ROLE OF DIGITAL IN BRAND BUILDING AND GROWTH
"How are you achieving an acceptable ROI?", "What is the business value?","Why should we invest in your recommendation vs. other options?" Marketers are under growing pressure to answer these questions as part of their strategic development processes. These have often been difficult areas to quantify, but can become even more challenging with emerging digital opportunities. We'll discuss the key questions from the C-suite, and how you demonstrate credibility through financial viability for digital marketing strategies.
LIFELOCK INC. AND THE PHOENIX MERCURY: CO-BRANDING THROUGH SPONSORSHIPS