Brand Building Members Only Conference @ Hewlett-Packard Company presented by A+E Networks
In building our brands, we are making promises to consumers and inherently creating expectations about our products and our company. In today's environment defined by transparency and accountability, brands are more rigorously held to these expectations. Moreover, the consumer experience has expanded greatly beyond traditional touchpoints, so consistency is even more of a challenge. The best brands in the world have not only figured out how to manage their brand image in this environment, but have capitalized on it, reinforcing the core message at every step and consistently engaging and responding openly and honestly with the audience in ways that are meaningful to them. This conference brings together leading marketers who are successful in building their brands in this new environment, driving awareness, customer loyalty and the bottom line. Join us for a fun and informative day as we explore methods for creating and maintaining a relevant brand building strategy for today's consumer.
|Begins:||Wednesday, June 8, 2011 at 8:15am|
|Ends:||Wednesday, June 8, 2011 at 3:00pm|
HP Enterprise Services
5400 Legacy Dr
Enter through the Main Gate at Parkwood and veer right. Go to the designated "Visitor" entry. A security guard will ask you who you are there to see. Let them know you are with the ANA and that your meeting is in the Excellence Room. We have gotten security to rope off an area just outside the Excellence Room so our participants can park there then go right in the glass door. Security will then direct you to drive under the buildings' arch way and park in the roped off area to your left.
Please click here for the attendee map and directions.
ANIMATION AND HEWLETT-PACKARD: A PARTNERSHIP FOUNDED ON INNOVATION - FROM
ENGINEERING TO ENTERPRISE
BUILDING BRAND AWARENESS AND CAPTURING MARKET SHARE AMONG HISPANIC CONSUMERS
Sue De Lopez
DUDE-OLOGY: HOW TO REACH TODAY'S MULTIDIMENSIONAL MEN
MEMBER ROUNDTABLE DISCUSSION: WHAT DID YOU LEARN TODAY
AND WHAT KEEPS YOU UP AT NIGHT?