Agency Relations Day @ Pfizer
Client/agency relationships are the MOST important external relationships for most marketers. In the best circumstances, agencies are valued business partners (not simply suppliers or vendors) and the strategic thinking and creativity provided by agencies are catalysts for business growth. But client/agency relationships have generally become more complex and increasingly strained in recent years. Media fragmentation has led to newer and more agency types as well as an increased number of agencies for marketers to manage. The rate of agency turnover seems to have increased, driven by CMO changes and an emphasis on short-term business results. Further, agencies feel squeezed from cuts in compensation and the increased role of procurement.
Agency Relations Day, hosted by Pfizer, will bring together clients to discuss how to maximize client/agency relations to lead to the best possible work and business results. For some of the sessions we'll be joined by agencies and other industry experts for additional perspective.
|Begins:||Wednesday, June 1, 2011 at 8:15am|
|Ends:||Wednesday, June 1, 2011 at 4:00pm|
Hosted By: Pfizer
235 East 42nd Street
New York, NY 10017
Please note that you will first need to go to the Pfizer Security Reception at 235 East 42nd Street (bet 2nd and 3rd Ave) to pick up your visitor pass. If you have any bags you will first need to have your bags go thru a scanner; you will than proceed to a side table to pick up your pre-printed visitor pass from Maria Walsh w/Pfizer who will be distributing the passes to attendees of this event. Once you have your pass you will be directed to the 219 bldg/ Lower Level Conference Center rooms 1, 2 and 3. If you have any issues getting your visitor pass Maria Walsh will be on site by security reception at side table until start time of the meeting. If for some reason you arrive late and have any issues retrieving your visitor pass please ask for Maria Walsh.
PFIZER: THE UNIFIED AGENCY MODEL
Director, U.S. Brands, Established Products
MAKING AGENCY EVALUATIONS MORE MEANINGFUL & ACTIONABLE
In this session, we will discuss how to make agency evaluations more meaningful and actionable, discussing best practices in the areas of qualitative vs. quantitative metrics, implementation and follow through, fiscal stewardship, 360 evaluations and more. Attendees will also be encouraged to participate in a town hall format discussion, sharing their own experiences and driving an open debate on evaluation best practices.
TOUGH CONVERSATIONS AND MUTUAL RESPECT: ELEVATING THE TARGET AND WIEDEN+KENNEDY RELATIONSHIP
Group Account Director
General Session cont.
THE FUTURE OF AGENCY RELATIONS - INSIGHT FROM FORRESTER
10 THINGS AGENCIES WANT CLIENTS TO CHANGE