Integrated Marketing @ Anheuser-Busch, Inc. (Members Only Conference) presented by AT&T AdWorks
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ANHEUSER-BUSCH DRIVES INTEGRATION ACROSS THE ENTERPRISE
BUILD A BEAR WORKSHOP® INTEGRATES MARKETING & IT TO BUILD A BETTER BRAND
POST LAUNCHES A NEW CEREAL FROM CONCEPT TO SHELF IN JUST SIX MONTHS
Invented by a Post employee, Honey Bunches of Oats was the first complex cereal to enter the marketplace 24 years ago and it represents that largest brand at Post. Last year, it revitalized the brand with the introduction of Honey Bunches of Oats Greek Honey Crunch. Hear how Post launched this product in six months through an innovation process that’s nimble and entrepreneurial and a multichannel campaign that reached consumers with a unified marketing message.
Post Holdings, Inc.
General Session Continued
HOW USG LIFTED THE WEIGHT OFF THE BACKS OF DRYWALL INSTALLERS
Vice President, Global Marketing
Executive Vice President and Managing Director
FIND THE AUDIENCES YOU’VE BEEN MISSING
Brew Master Food/Beer Pairing