8:15am

9:00am

Breakfast

General Session

LIVE NATION CONNECTS WITH MILLENNIALS - TODAY’S “DIGITAL GROUPIE”
The evolution of digital music and always-on devices have made listening to music easier than ever.  Brands are finding music as one of the most powerful ways to fight through the clutter and connect with this on-the-go millennial generation. Music is an inherently social experience, and 80% of millennials agree, frequently sharing their favorite tunes with friends online. This level of sharing is exponentially higher when at a live concert, which 24 million millennials are expected to attend at least one this year. In this presentation, hear how Live Nation engages with hundreds of thousands of millennials, or so-called “digital groupies,” every day, and how brands can leverage music-centric marketing practices to join the conversation.

Kevin Chernett
Executive Vice President – Strategic Alliances
Live Nation Network
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HYUNDAI REACHES MILLENNIALS THROUGH CONTENT CREATION
According to Forbes, 75% of people prefer content over advertisements.  This number is even higher among the ultra-discerning Gen Y audience that defines a people-in-charge world. In this session, Hyundai will discuss how they effectively reach Millennials as content creators.  Discover the insights behind some of Hyundai's most successful campaigns, which have pushed the limits of branded content integration and created an authentic voice to connect with this critical consumer group.  

David Matathia
Director, Marketing Communications
Hyundai Motor America

Mike Giannone
Vice President, Planning Director
INNOCEAN
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MISSOURI LOTTERY WINS WITH MILLENNIALS
One of the single biggest issues facing lotteries across North America is the aging of their player base. The Missouri Lottery is not an exception. Consider that the Millennial generation is larger than the Baby Boomers and three times bigger than Generation X, the understanding of their needs, tastes and behaviors is critical to the Missouri Lottery to ensure continued growth. Learn how the Missouri Lottery has reached the Millennial audience in a dramatic way through their Play It Forward brand campaign.

May Scheve Reardon
Chief Executive Officer
Missouri Lottery
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12:00pm

1:00pm

Lunch

General Session Continued

MICROSOFT INSPIRES AND REACHES MILLENNIALS THROUGH STORYTELLING
Storytelling is changing the way Millennials discover and interact with brands. In this session, you’ll hear how Millennials are seeking, sharing and creating content, and key takeaways to design experiences with impact. As technology fuels the way this generation connects, Microsoft and their agency LiquidThread will include the latest insights, methods, and best practices on how to best engage with Millennials via storytelling.

Meredith Brace
Global Media Director, Custom Media and Strategic Partnerships
Microsoft

Brent Poer
President
LiquidThread, Starcom MediaVest Group
______________________________________________

MARKETING TO MILLENNIALS: TOP TRENDS AND WAYS TO REACH THIS ELUSIVE GROUP
If brand marketers want to succeed with the Millennial consumer, they’ll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. In addition to a short review of research and trends, the presentation will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of Jeff Fromm's book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."

Jeff Fromm
Executive Vice President & Co-Author of “Marketing To Millennials”
BARKLEY
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2:45pm

Conference Adjournment