Consumer Centricity @ General Mills (Members Only Conference) presented by BrightLine
Consumer centricity is the concept of putting an organization’s customers at the center of their business and marketing decisions. A consumer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience.
Join us for an exciting and informative day, hosted by General Mills, and hear about success stories in consumer centricity. This complimentary ANA Members only conference feature sessions from leading marketers and thought leaders who will share their case studies in consumer centricity.
|Begins:||Tuesday, June 10, 2014 at 8:15am|
|Ends:||Tuesday, June 10, 2014 at 3:00pm|
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
Tuesday, June 10, 2014
Caribou Perks: Loyalty in the Data + Digital Age
Loyalty is certainly not a new concept to marketers. In fact, it’s been around for decades. Motivating customers and building a deeper relationship with them through loyalty in the digital age is something many marketers are striving for.
Caribou launched it Perks program with the intent to build a deeper relationship with its customers in the first phase with continued improvements scheduled to enhance the program and connect with our customers on an even deeper level using data to drive decisions and drive deeper connections.
Come take a look at the success that Caribou has had since launching its Perks program and how it intends to use data to drive decisions of the future.
Vice President, Marketing
More great content to be announced!