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Thursday, June 25, 2015
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8:15am
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Breakfast
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9:00am
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General Session
JOHN HANCOCK: ENGAGEMENT IN A MULTI-SCREEN WORLD
The majority of affluent consumers are now watching television with at least one additional screen active at the same time. With competition for screen time increasing, the integration and customization across media is more important than ever before. John Hancock will share their innovative advertising campaign, Life Comes Next, which leverages evolving consumer media behaviors with the goal of turning a 30 second television commercial experience into a 3 minute brand engagement. This session will take a closer look at the campaign and the strategy, successes and lessons learned.
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Jim Bacharach
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VP, Brand, Marketing & Creative Services
John Hancock
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DUNKIN’ BRANDS: DRIVING BRAND INNOVATION
With more than 17,000 points of distribution in nearly 60 countries worldwide, Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick-service restaurants, serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Discover how Dunkin' Brands uses a combination of unique social programming and exclusive digital and mobile content to develop a truly innovative, immersive experience and opportunities for deeper engagement with consumers.
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Nick Dunham
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Director of Media
Dunkin' Brands Inc.
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10:50am
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Coffee Break
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11:10am
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General Session Cont.
BIG & SMALL SCREENS: HOW GEICO IS MAKING CONSUMER ENGAGEMENT UNSKIPPABLE
GEICO has long been a major television advertiser but in recent years they, along with the help of their 20-year advertising partner The Martin Agency, have greatly expanded their presence in all things mobile and online. GEICO’s new mobile app was recently touted as the best in the category and their new pre-roll online advertising gained international recognition for being the first company to create content specifically designed for that space. In this session you’ll hear from Chris Mumford, EVP of The Martin Agency about how all the content works together to help make GEICO the fastest growing car insurance company for the last decade.
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Chris Mumford
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EVP
The Martin Agency
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12:00pm
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Lunch
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1:00pm
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General Session Cont.
BRIGHTLINE: ADVERTISING INNOVATIONS IN CONNECTED TV
Interactive TV advertising has already been proven effective at reaching true brand audiences and firing on core objectives, but what does the inclusion of TV connectivity bring to the table? This new elixir is proving to be the change that television has been waiting for. Finally joining digital with television, marketers are now able to give consumers the immersive experiences they want at the scale marketers need. Imagine what you could do with the ease of a turnkey, connected TV experience. Discover the innovations and exploration taking place in the new TV arena and find out how you could win the living room.
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Will Chapman
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Chief Revenue Officer
BrightLine
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MEASURING MULTICHANNEL MARKETING
Media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. With these changes comes a need for marketers to understand where and how content is engaged with to better understand their audiences. There are several key challenges and realities of multi-channel measurement, and need-to-know key criteria for getting it right – from planning and buying to measurement and activation. Hear from digital advertising research veteran, David Shiffman, about how accurate measurement can lead better planning and execution of ad campaigns.
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David Shiffman
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Senior Vice President, comScore Marketing Solution
comScore
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2:45pm
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Conference Adjournment
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