ANA Innovation Day @ MillerCoors (Members Only Conference) presented by Facebook
In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.
Hosted by MillerCoors — a company where innovation has always been part of the corporate culture—this complimentary ANA members-only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.
Start: Thursday, June 29, 2017 at 8:15am
End: Thursday, June 29, 2017 at 4:00pm
250 South Wacker Drive
Chicago, IL 60606
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Members Only Conference||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
Thursday, June 29, 2017
MILLERCOORS: LEGACY OF INNOVATION
MillerCoors has a long and storied history of innovation, starting with the vision of its founders, Frederick Miller and Adolph Coors. Today, to drive sustained growth and provide the leadership required to expand the beer category, MillerCoors is also innovating its marketing strategy. HX, MillerCoors™ human-first approach, aims to develop passionate connections with people through empathy, understanding and holistic brand experiences - building brands people want to choose and identify with. In this session, learn more about MillerCoors™ human-first approach and how it's being realized with brands like Miller High Life.
LAND O’LAKES: HOW INNOVATION CAN FEED THE WORLD
Land O Lakes is not only a famous brand of butter; it also includes their dairy food, animal feed and WinField business, which focuses on crop inputs (seeds and nutrition) for precision agriculture. The company has also embraced technology in unique ways. They have leveraged data and analytics to help improve the analysis of weather, soil, and equipment, among other things, all in the service of ensuring that agricultural yields are better and is helping to build the farm of the future. Learn how they are using innovative methods to ultimately feed the world.
FACEBOOK: MOVING AT THE SPEED OF MOBILE
Mobile has ushered in a new era of media consumption across the consumer landscape. It provides marketers with incremental opportunities to reach their brand champions. It gives creatives a new canvas to tell stories. It allows strategists greater opportunities for measurement and insights. With the proliferation of mobile devices, however consumers are more distracted than ever with their attention - fragmented all the time. Brands are fighting to keep up and breakthrough the clutter of constant stimulation. Hear from Garland Hill, US Head of Industry, and Pablo Merheb, Industry Manager, at Facebook, as they discuss the new path forward, sharing insights from Facebook’s 1.9B users and 5M Advertisers. They will offer Facebook’s perspective on the changing consumer’s journey in a mobile world, and how brands can continue to thrive despite these shifts.
More speakers to come!