ANA Innovation Day @ MillerCoors (Members Only Conference) presented by Facebook

This event is over.

In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.

Hosted by MillerCoors — a company where innovation has always been part of the corporate culture—this complimentary ANA members-only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation. 

This event is now sold out. If you would like to be added to the waitlist, please click here.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, June 29, 2017
11:00am General Session

MILLERCOORS: LEGACY OF INNOVATION

MillerCoors has a long and storied history of innovation, starting with the vision of its founders, Frederick Miller and Adolph Coors. Today, to drive sustained growth and provide the leadership required to expand the beer category, MillerCoors is also innovating its marketing strategy. HX, MillerCoors™ human-first approach, aims to develop passionate connections with people through empathy, understanding and holistic brand experiences - building brands people want to choose and identify with. In this session, learn more about MillerCoors™ human-first approach and how it's being realized with brands like Miller High Life.

Ryan Marek
Brand Marketing Director MillerCoors
Benjamin Feeney
Brand Marketing Director MillerCoors
View Event Recap

LAND O’LAKES: HOW INNOVATION CAN FEED THE WORLD

Land O'Lakes is not only a famous brand of butter; it also includes their dairy food, animal feed and WinField business, which focuses on crop inputs (seeds and nutrition) for precision agriculture. The company has also embraced technology in unique ways. They have leveraged data and analytics to help improve the analysis of weather, soil, and equipment, among other things, all in the service of ensuring that agricultural yields are better and is helping to build the farm of the future. Learn how they are using innovative methods to ultimately feed the world.

Tim Scott
SVP and Chief Marketing Officer Land O’Lakes
Julie Scheife
Director of Digital Engagement Land O’Lakes
Download Presentation
12:30pm Luncheon

1:30pm

FACEBOOK: MOVING AT THE SPEED OF MOBILE

Mobile has ushered in a new era of media consumption across the consumer landscape.  It provides marketers with incremental opportunities to reach their brand champions.  It gives creatives a new canvas to tell stories.  It allows strategists greater opportunities for measurement and insights.  With the proliferation of mobile devices, however consumers are more distracted than ever with their attention - fragmented all the time.  Brands are fighting to keep up and breakthrough the clutter of constant stimulation. Hear from Garland Hill, US Head of Industry, and Pablo Merheb, Industry Manager, at Facebook, as they discuss the new path forward, sharing insights from Facebook’s 1.9B users and 5M Advertisers. They will offer Facebook’s perspective on the changing consumer’s journey in a mobile world, and how brands can continue to thrive despite these shifts.

Pablo Merheb
Industry Manager, Global Marketing Solutions Facebook
Garland Hill
US Head of Industry, SMB Facebook

CONNECTED AND CONVERSATIONAL: DIGITAL ADVERTISING SOCIALLY AND BEYOND

Building direct relationships in a digital landscape dominated by social platforms is more important than ever. The shifting sands of communication technologies require advertisers to pay close attention to evolutions in audience behavior.  In this session, the presenters will explore how frictionless mobile technology is moving brands “post social,” into a conversational world where platform loyalties are in constant flux. Discover how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve. 

Matt Marcus
VP Executive Creative Director R/GA
Michael Morowitz
Executive Technology Director R/GA
View Event Recap and Related Materials
2:30pm Networking Coffee Break

3:10pm

RUST-OLEUM: INNOVATION IN CROWDSOURCING

From recommending names of new products, flavor profiles or paint colors, to helping solve complex scientific problems, many organizations have found crowdsourcing to be an valuable tool to engage millions of people or smaller communities.  They effectively mine the creative potential of communities to provide fresh and innovative ideas for advertising campaigns, product development and beyond. In this session, Lisa Bialecki, Sr. Director, Integrated Communications, at Rust-Oleum Corporation will share the innovative work they are doing with the company's crowdsourcing program.

Lisa Bialecki
Sr. Director, Integrated Communications Rustoleum
View Event Recap and Related Materials
4:30pm Happy Hour Reception sponsored by MillerCoors