ANA Innovation Day @ MillerCoors (Members Only Conference) presented by Facebook

This event is sold out

In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.

Hosted by MillerCoors — a company where innovation has always been part of the corporate culture—this complimentary ANA members-only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation. 

This event is now sold out. If you would like to be added to the waitlist, please click here.

when

Start: Thursday, June 29, 2017 at 8:15am

End: Thursday, June 29, 2017 at 4:00pm

WHERE

MillerCoors
250 South Wacker Drive
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Thursday, June 29, 2017
8:15am Breakfast

9:00am General Session

MILLERCOORS: LEGACY OF INNOVATION

MillerCoors has a long and storied history of innovation, starting with the vision of its founders, Frederick Miller and Adolph Coors. Today, to drive sustained growth and provide the leadership required to expand the beer category, MillerCoors is also innovating its marketing strategy. HX, MillerCoors™ human-first approach, aims to develop passionate connections with people through empathy, understanding and holistic brand experiences - building brands people want to choose and identify with. In this session, learn more about MillerCoors™ human-first approach and how it's being realized with brands like Miller High Life.

Ryan Marek
Brand Marketing Director MillerCoors
Benjamin Feeney
Brand Marketing Director MillerCoors

LAND O’LAKES: HOW INNOVATION CAN FEED THE WORLD

Land O'Lakes is not only a famous brand of butter; it also includes their dairy food, animal feed and WinField business, which focuses on crop inputs (seeds and nutrition) for precision agriculture. The company has also embraced technology in unique ways. They have leveraged data and analytics to help improve the analysis of weather, soil, and equipment, among other things, all in the service of ensuring that agricultural yields are better and is helping to build the farm of the future. Learn how they are using innovative methods to ultimately feed the world.

Tim Scott
SVP and Chief Marketing Officer Land O’Lakes
Julie Scheife
Director of Digital Engagement Land O’Lakes

FACEBOOK: MOVING AT THE SPEED OF MOBILE

Mobile has ushered in a new era of media consumption across the consumer landscape.  It provides marketers with incremental opportunities to reach their brand champions.  It gives creatives a new canvas to tell stories.  It allows strategists greater opportunities for measurement and insights.  With the proliferation of mobile devices, however consumers are more distracted than ever with their attention - fragmented all the time.  Brands are fighting to keep up and breakthrough the clutter of constant stimulation. Hear from Garland Hill, US Head of Industry, and Pablo Merheb, Industry Manager, at Facebook, as they discuss the new path forward, sharing insights from Facebook’s 1.9B users and 5M Advertisers. They will offer Facebook’s perspective on the changing consumer’s journey in a mobile world, and how brands can continue to thrive despite these shifts.

Pablo Merheb
Industry Manager, Global Marketing Solutions Facebook
Garland Hill
US Head of Industry, SMB Facebook

MALL OF AMERICA: HOW A MALL TOOK THE LEAD IN INNOVATION

Mall of America is more than your typical local mall – it’s an entire experience. It is one of the state's most recognized landmarks and generates 40 million visitors annually, and is the number one tourist destination in the Midwest. But in order to increase return visits and to attract and awe new customers, they have to be leaders in customer experience as well as retail. They have done this in a few ways: They are not only the nation’s largest mall, but also the most accessible. Their social media and digital guest service team has probably the fastest response time of any retail brand, and that means they are able to provide consumers what they need, when they need it and quickly. They do not shy away from technology – they embrace it. In this session, learn how they have embraced innovation that pushes them out of their comfort zone to bring dazzling technology experiences to continually surprise and delight their consumers.

Sarah Townes
VP of Marketing Mall of America

RUST-OLEUM: INNOVATION IN CROWDSOURCING

From recommending names of new products, flavor profiles or paint colors, to helping solve complex scientific problems, many organizations have found crowdsourcing to be an valuable tool to engage millions of people or smaller communities.  They effectively mine the creative potential of communities to provide fresh and innovative ideas for advertising campaigns, product development and beyond. In this session, Lisa Bialecki, Sr. Director, Integrated Communications, at Rust-Oleum Corporation will share the innovative work they are doing with the company's crowdsourcing program.

Lisa Bialecki
Sr. Director, Integrated Communications Rustoleum

More speakers to come!