ANA Innovation Day @ Thomson Reuters (Members Only Conference)

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In today’s fast-paced and dynamic marketplace, it is more important than ever to innovate to stay connected with consumers.  Whether exploring new strategies in mobile technology, reaching consumers via unique brand campaigns, or measuring the effects of real-time marketing, it is critical that today’s marketers are on the leading edge of innovation.

Hosted by Thomson Reuters, this complimentary ANA members-only conference features sessions from leading marketers and thought leaders who will share case histories on how they leveraged marketing innovation to drive better decisions, differentiate their brands, and improve ROI.  You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this complimentary event. 


Agenda

TIME EVENT DETAILS LOCATION
Thursday, June 15, 2017
8:15am Breakfast

9:00am General Session

REUTERS: ENSURING BRAND SAFETY IN A POST-TRUTH WORLD

Reuters is trusted to deliver unbiased news with credibility, accuracy, and, most importantly, integrity. Now more than ever, it is essential to provide innovative solutions that will ensure brand safety in a media environment. In this session, hear from Reuters about the innovative initiatives they are taking to protect brand experiences in today’s increasingly complex online landscape.

Jeff Beckerman
Creative Director Thomson Reuters
John Toth
Vice President, Americas Thomson Reuters

CREATING #CUPFUSION: LESSONS IN UNCONVENTIONAL INNOVATION FROM REESE’S PEANUT BUTTER CUPS

Reese’s Pieces Peanut Butter Cup is the poster child of innovation. From invention on a train ride home to an agile, real-time, launch, the Reese’s brand re-wrote the book on innovation possibilities. Capitalizing on an ‘equity explosion’ that created ‘#Cupfusion’ the brand’s non-traditional, unconventional launch approach led to quadrupling sales expectations in the first year and changing their go-to-market approach for upcoming innovations. In this session, the brand will take you on the journey of the Reese’s Pieces Peanut Butter Cup innovation and how smart risk taking, agile social listening and knowing your consumer can deliver one of the most unconventional, successful and cost-efficient product launches in Hershey history.

Ryan Riess
Senior Manager, Reese’s Brand The Hershey Company
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10:50am Coffee Break

11:10am General Session Cont.

STORYTELLING INSIDE A 125-YEAR OLD COMPANY

General Electric has a long history of innovation, a heritage of which they are proud. To evolve their digital storytelling, GE has started creating innovative content in-house. Whether its attaching cameras to a freight train, building an Instagram feed, or interacting with a Digital Twin, the approach always changes. In this session, Philip Stockton, Director of Video, GE Digital, will share the innovative techniques and practices they use, what it means to produce content in-house, and best practices and lessons learned.

Philip Stockton
Director of Video GE Digital
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KEEPING CAT VIDEOS ALIVE, THE TRUTH METHODOLOGY 


When your goal is to get teens to actively avoid a deadly, addictive product before they start using it, you need to get to the core of the things they care about: cat videos, gaming and Snapchat. In this presentation hear from Truth Initiative’s innovative, award-winning and constantly evolving approach to health marketing, including the story of #CATmageddon— truth’s campaign to save human lives by saving cat videos.

Jasmin Malone
Managing Director of Marketing Truth Initiative
12:50pm Luncheon

1:50pm General Session Cont.

AN EMOTIONAL BREAKTHROUGH IN THE AGE OF THE ATTENTION ECONOMY

With millions of messages screaming at consumers at any given moment, how can brands with shrinking budgets and increasing goals get their message heard? Perhaps by getting in touch with their emotions. Coldwell Banker Real Estate found an innovative way to breakthrough by focusing on the emotional aspects of their business that led to Super Bowl-worthy success without breaking the budget. Find out how this innovative and emotional breakthrough came about and its impact on unexpected KPIs.

David Marine
Vice President, Brand Engagement Coldwell Banker Real Estate LLC

STRAYER UNIVERSITY: CREATING INNOVATIVE CONTENT THAT MOVES

Strayer University has been committed to educating working adults and helping them succeed for almost 125 years.  Through their 2 year “Success Project”, an exploration of what success means to Americans, Strayer uncovered that the textbook definition of success was wildly different than society’s current definition. What unfolded was a compelling movement and a content-centric campaign to petition Merriam-Webster to change the definition of success.   Celebrities, influencers and thought leaders, including actress Julianne Hough, former NFL coach Joe Gibbs, chef Eric Ripert and actor Anthony Anderson, among others, joined the movement to petition Merriam-Webster to “Readdress Success”.  In this session, Strayer will present this award-winning campaign, how they were able to mobilize a community, start a movement, give back through their affiliation with “Dress for Success” and ultimately improve key brand health metrics and drive business results.

Missy Walker
Vice President, Brand Strayer Education
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3:35pm Conference Adjournment