ANA Content Marketing @ Visit Philadelphia presented by Deloitte Digital (Members Only Conference)

This event is over.

Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains, and is relevant to core audiences while delivering on brand metrics.

Join us for a fun and informative day, hosted by Visit Philadelphia and hear success stories in content marketing, branded experiences, and digital marketing. This complimentary members-only conference will showcase leading client-side marketers representing a diverse array of industries discussing their strategies behind the development of custom content and branded experiences, the execution of production through different media channels and the measurement of key objectives.

Post-conference perspectives from attendees at previous ANA Members Only Conferences held at Visit Philadelphia include:

  • Energizing and thought-provoking content, good networking, great takeaways!
  • The presentations were very informative and from pretty diverse industries. I felt that I gained valuable information that I can apply for my own business/career.
  • The professionally delivered presentations were on topics of interest, they were robust, and they were valuable conversation starters. Spending the time at your conference inspired our team to climb above the weeds and give some strategic thought to our brand and communication vehicles.

 

If you are seeking hotel accommodations for this event, Visit Philly is offering some great deals


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, June 13, 2018
9:15am Breakfast

10:00am General Session Begins

VISIT PHILADELPHIA: CONTENT MARKETING WITH CULTURAL RELEVANCE

VISIT PHILADELPHIA®, an industry-leading tourism marketing organization.  In this session, they will share how they are staying culturally relevant through content marketing and will share three examples of how their market research helped successfully target and engage specific audiences. In the digital advertising campaign “We Got You,” The Roots’ Tariq Trotter, a Philly native, guided African-American influencers to hidden gems in the city. The organization also partnered with Bon Appétit to create a video series highlighting distinctively delicious and less-known assets of the city’s food scene. And, of course the Super Bowl.  They will share how they utilized social media to send Philly care packages to homesick Philadelphia Eagles fans across the country, asked these fans to document their reaction, and created a viral video about hometown pride, just before the Birds won the Super Bowl.

Britney Norman
Senior Manager, Integrated Marketing Programs VISIT PHILADELPHIA®
View Presentation

MOE'S SOUTHWEST GRILL: UNITING THE PHYSICAL AND DIGITAL WORLD OF BURRITOS

Founded in Atlanta in 2000, Moe’s Southwest Grill has a one of the most fun and engaging guest experiences in the fast casual industry which has differentiated the brand in a dynamic marketplace. Hear how the back to back “Top Fast Casual Mexican Brand” in 2016 and 2017 voted on by the Harris poll is building loyalty with everyday guests and avid fans through an omni-channel connection strategy, including innovative content marketing.

Alan Magee
Director, Brand Marketing Moe's Southwest Grill
11:40am Networking Coffee Break

THE UNDERSTANDING AVERAGE PROJECT: HOW TO PREDICT AND CREATE CONTENT THAT DISRUPTS AVERAGE

“Average” is a pretty polarizing word.  We would be ecstatic if the “average” person was aware of our creative work, but annoyed if our work was described as "average"  or “mediocre.”  But “average” can define something far more powerful: mass behavior. The inertia of culture.  Deloitte Digital’s Heat believes a better understanding of this inertia can inspire content that pushes boundaries and achieves scale.  In this session, they will share 'Understanding Average,' a research series that explores how average Americans are impacted by cultural phenomena - from hashtags to superfoods.  This session will include compelling research results and they will discuss their implications for breakthrough strategy and creativity with the audience.

Maggie Windsor Gross
Head of Strategy Heat NY
View Presentation

XEROX CONTENT MARKETING INNOVATION STORY

Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. In this session, hear the innovative work they are doing in content marketing including the insights, details and learnings around their recent content marketing work: SET THE PAGE FREE, which was an incredibly successful brand media initiative.

John Fredette
Director Global Advertising & Media Xerox Corporation
View Presentation
1:40pm Luncheon

PEPSI CREATORS' LEAGUE IN-HOUSE CONTENT STUDIO

In this session, hear from PepsiCo on their in-house content studio, The Creators League, and how they create, produce, and monetize content for brands like Mountain Dew, 7UP, Mirinda, and Pepsi.

Manos Spanos
Vice President, Brand Marketing Flavor Brands, New Sparkling/Energy Drinks PepsiCo

CERTAPRO PAINTERS: UTILIZING CONTENT MARKETING TO STAY RELEVANT

CertaPro Painters is a company with a fierce entrepreneurial spirit that drives their thirst for marketing innovation and top notch customer service. In this session, hear from their head of marketing who will share insights on how content marketing plays a role in their marketing plans to stay relevant with modern consumers.

Val Kinney
Vice President, Marketing CertaPro Painters
4:15pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.