INNOVATE LIKE EDISON
A great grandniece of Thomas Edison, Sarah Miller Caldicott has been engaged in creativity and innovation throughout her life. Inspired by a family lineage of inventors dating back five generations, Sarah began examining Thomas Edison's timeless innovation methods for clues on how the U.S. could increase its global competitiveness. Following three years of research at Rutgers University, she released a groundbreaking book offering a first-ever analysis of Thomas Edison's world-changing processes. Entitled Innovate Like Edison: The Five-Step System for Breakthrough Business Success, Sarah identifies the five competencies of innovation which spurred Edison to generate a record-breaking 1,093 U.S. patents, and pioneer six new industries in less than 35 years. "Innovate Like Edison" reveals how individuals, teams, and organizations can adopt Edison's timeless innovation methods to create competitive advantage today.
Sarah Miller Caldicott
The Power Patterns of Innovation
Co-author: "Innovate Like Edison"
Chairperson: Edison Awards Steering Committee
INNOVATION IN CAUSE MARKETING
Cause marketing is defined as "a strategic marketing partnership that pairs a company or brand with a social cause or cause-related organization for mutual benefit." The Whirlpool Corporation (whose brands include Whirlpool, Maytag, KitchenAid, and Jenn-Air) has been an innovator in the use of cause marketing to build its brand, driving customer loyalty and affecting key influencers along the way. KitchenAid's Cook for the Cure program provides those with a passion to cook a wonderful way to support the Susan G. Koman Foundation. Also, Whirlpool has been a long-time partner with Habitat for Humanity. In this session, Brian Maynard will discuss the business case for cause marketing, highlighting some of Whirlpool's most innovative and successful programs.
Brian J. Maynard
Director, Brand Marketing, Jenn-Air Home Appliances
Director, Marketing Services, Whirlpool Corporation
INNOVATION & MEDIA
Innovation, according to Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi, is simply "fresh, insightful connections." Rishad will discuss how such fresh, insightful connections can be brought into the media landscape and how clients can pump-up innovation both internally and from agency partners.
Chief Strategy and Innovation Officer
TARGET HITS THE BULL'S EYE WITH TOP CHEF
Target partnered with Bravo on an innovative 360 degree marketing program centered around Top Chef. Branded entertainment, custom on-air and digital elements were produced to showcase the expanded food selection in Target's PFresh stores, win share from grocers, and increase retail traffic. Through this contextually relevant creative campaign, Top Chef featured Target products and stores in creative ways designed to resonate with Bravo viewers.
Manager, Video Strategy, Corporate Media Insights
Director, Bravo & Oxygen Sales