Innovation @ MillerCoors presented by NBCUniversal Members Only Conference
According to Wikipedia, "the central meaning of innovation relates to renewal. For this renewal to take place it is necessary for people to change the way they make decisions, they must choose to do things differently, make choices outside of their norm."
Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more. Hosted by MillerCoors, a company where innovation has always been part of the corporate culture-with recent introductions of innovative products including Coors LIGHT cold activated bottles, MGD64, Miller Lite's Vortex bottle, and Home Draft from both Miller Lite and Coors LIGHT.
Innovation Day will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.
|Begins:||Tuesday, March 29, 2011 at 8:15am|
|Ends:||Tuesday, March 29, 2011 at 4:00pm|
Hosted By: MillerCoors
250 S. Wacker Drive
Chicago, IL 60606
INNOVATE LIKE EDISON
Sarah Miller Caldicott
INNOVATION IN CAUSE MARKETING
Brian J. Maynard
INNOVATION & MEDIA
TARGET HITS THE BULL'S EYE WITH TOP CHEF
WHAT A B-TO-B MARKETER CAN TEACH US ABOUT INNOVATION
USING MASS MEDIA FOR 1-TO-1 CONNECTIONS
We wouldn't call it the High Life if we didn't help real people live it.
|4:10pm||Please join us in the Pub!|