General Session

LET THE MEMORIES BEGIN: AN INTEGRATED MARKETING BUSINESS CASE
In this session you will hear about how Disney Parks extended the "Let The Memories Begin" campaign in a way that is deeply rooted in consumer insights, that drives higher levels of engagement, and sparks a greater urgency to ‘let the memories begin' in Disney Parks during 2012.

Tom Aronson
Director, Digital Marketing
Walt Disney Parks and Resorts

Carole Munroe
Director, Public Relations
Walt Disney Parks and Resorts

Joe Rand
Director, Marketing Strategy
Walt Disney Parks and Resorts
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THE KEY TO REACHING CUSTOMERS FOR BANK OF AMERICA IS INTEGRATED MARKETING
In the past, Bank of America planned their integrated campaigns and budgets by specific marketing channels rather than by overall campaign objectives/strategies. However, Bank of America changed their internal process and now takes a channel neutral approach to developing their integrated marketing programs and budgets based on the overall objectives and strategies they need to accomplish. Discover how Bank of America changed their internal process for integrated planning to yield successful results.

Marci Raible
Senior Vice President, Enterprise Media
Bank of America
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AT WALMART, EVERY CART TELLS A STORY ACROSS MULTIPLE CHANNELS
Wherever you may have seen messaging from Walmart during the last few months, you've probably noticed one, consistent theme that is working to connect everything -the iconic shopping cart. In this session you'll learn the 'behind the scenes' story of how the world's largest retailer developed the strategy that catapulted the cart from the store aisles to the center of Walmart's marketing campaign, integrated across multiple channels. In addition you will discover how, the 'Every Cart Tells a Story' idea became the foundation for savings stories across all communications channels and inside the company as well.

Greg Warren
Vice President, Creative Marketing
Walmart

Sydney Norton
Senior Vice President, Group Managing Director
The Martin Agency
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General Session cont.

INTEGRATED MARKETING DRIVES OVERALL BUSINESS RESULTS FOR INTERNATIONAL SPEEDWAY CORPORATION
International Speedway Corporation recently received the inaugural 2011 Gold CRM Excellence Award for integrated marketing which recognizes companies who use integrated marketing across their ecosystem, across people processes and technologies to enhance effectiveness and improve efficiencies. In this session you will hear how International Speedway Corporation employs integrated marketing throughout their organization to drive overall business results.

Kerry Camisa
Director, Digital Marketing
International Speedway Corporation

Jim Cavedo
Senior Director, Consumer Marketing
International Speedway Corporation
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SHARPIE LAUNCHES INTEGRATED MARKETING CAMPAIGN TO ENGAGE CONSUMERS
Sharpie tapped into consumer engagement with an integrated marketing campaign "uncap what's inside" directing consumers to their new website sharpieuncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog. TV ads on channels like TBS, Bravo and ABC Family and print ads in magazines like Real Simple and US Weekly advertised a call to action to drive people to the website. Find out how Sharpie was able to unlock the power of self-expression to ignite consumer advocacy with an integrated marketing campaign.

Gigi Carroll
Senior Vice President, Group Creative Director
DraftFCB Chicago

Ryan Rouse
Global Business Leader
Sharpie
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