Integrated Marketing Day presented by USPS (Members Only Conference)
This event is over.
Integrated marketing continues to rank as a top concern among client-side marketers. The development of new media and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers and create two-way dialogue. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Integrated Marketing Day will provide insight to help marketers develop, execute, and evaluate their overall integrated marketing programs.
This event will be held in conjunction with the National Postal Forum (www.npf.org), the mailing industry’s premier trade show and educational venue. Attendees of Integrated Marketing Day will receive a complimentary pass to walk the floor at the Forum. The Forum will be at the Moscone Center and the ANA members only conference will be across the street at the Intercontinental Hotel.
THE WELLS FARGO APPROACH TO INTEGRATION
Michael J. Lacorazza
THE INTEGRATED ORGANIZATION & NEW INTEGRATED CAMPAIGN AT PLANTRONICS
DIRECT MARKETING AS PART OF THE TOTAL INTEGRATED MIX
General Session Continued
THE ROLE OF BRAND IN CREATING SUCCESSFUL INTEGRATED MARKETING CAMPAIGNS