Content Marketing @ Charles Schwab & Co. (Members Only Conference)
According to a recent report by the Custom Content Council and Contentwise, marketers are spending $44 billion a year on content marketing. Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains and is relevant to core audiences while delivering on brand metrics. At the upcoming ANA Content Marketing Members Only Conference hosted by Charles Schwab & Co., you’ll hear from leading marketers representing a diverse array of industries discussing their strategies behind the development of custom content, the execution of production through different media channels and the measurement of key objectives.
|Begins:||Wednesday, March 12, 2014 at 8:15am|
|Ends:||Wednesday, March 12, 2014 at 3:00pm|
211 Main Street
San Francisco, CA 94105
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
INTEL DEVELOPS A BRANDED CONTENT FORMULA TO ENSURE REPEATED SUCCESS
When Intel & Toshiba launched “The Inside Experience” in 2011 it was groundbreaking. By focusing on the storyline vs. product, the video captured audiences’ emotions and has evolved to include them in the creative process. Now three years later, Intel has continued to follow up on this award-winning content marketing campaign with two additional viral hits “The Beauty Inside” and “The Power Inside.” In this session, Intel will share the strategy and PR surrounding their Inside Film series, including their media and content distribution approach, and discuss key learnings they’ve gathered over time to consistently create “sticky” branded content.
More to come!