ANA Innovation Day @ Universal Orlando (Members Only Conference)

This event is over.

In today’s fast-paced and dynamic marketplace, it is more important than ever to innovate to stay connected with consumers.  Whether exploring new strategies in mobile technology, reaching consumers via unique brand campaigns, or measuring the effects of real-time marketing, it is critical that today’s marketers are on the leading edge of innovation.

Hosted by Universal Orlando, this complimentary ANA members-only conference features sessions from leading marketers and thought leaders who will share case histories on how they leveraged marketing innovation to drive better decisions, differentiate their brands, and improve ROI.  You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this complimentary event. 


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, August 2, 2017
9:00am Breakfast

9:45am General Session

UNLEASHING INNOVATION: HOW (AND WHY) LOCKHEED MARTIN TOOK A BUS FULL OF CHILDREN TO MARS

Lockheed Martin engineers are the brave thinkers behind some of the world’s most advanced technologies, including those that are pioneering interplanetary exploration. Capitalizing on a cultural renaissance in space exploration that hasn’t been seen since John F. Kennedy vowed to put a man on the moon, Lockheed Martin launched Generation Beyond, a STEM program designed to inspire the generation that will be the first to actually land on Mars. Through the first-of-its-kind group virtual reality experience, Lockheed Martin has taken thousands of school children on the field trip of a lifetime, riding on the surface of Mars. This session reveals the people, the vision and the practicalities of going where no man has gone before…and takes you behind the curtain of the year’s most awarded program: The Lockheed Martin “Field Trip to Mars.”

Nettie Johnson
Vice President for External Communications Lockheed Martin
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IHG: INNOVATION IN HOSPITALITY DELIVERING GUEST EXPERIENCE AND DRIVING BRAND GROWTH

For IHG, innovation has driven the successful launch of EVEN Hotels - the first wellness hotel in the industry that focuses on keeping travelers balanced and on track whether traveling for business or leisure.  Innovation in guest room design, food & beverage, and amenities throughout the hotel have earned the company accolades from Fast Company, Trip Advisor, US News and World Report, and Men's Health among others.  Innovation also carries outside the hotel with breakthrough brand platforms for both Hotel Indigo and InterContinental.  For both of these brands, the company has leveraged a true content-led approach, leveraging social media and digital marketing to drive unprecedented brand equity metrics.  In this session, we will take a look at IHG’s Color of Discover and Stories of the InterContinental Life platforms that have driven awareness and engagement for both of these global brands. 

Jason Moskal
VP, Lifestyle Brands IHG
11:25am NETWORKING COFFEE BREAK

NBCUNIVERSAL: USING INNOVATION TO UNITE FAMILIES IN A WORLD OF FRAGMENTATION

For generations, the television has been the center of family life and a sought-after opportunity for marketers to communicate with the whole family.  In today’s world of media fragmentation, a proliferation of media channels, platforms, devices, and time-shifted viewing challenges that paradigm. Technology and data have given rise to new opportunities for marketers to tailor messaging, tonality, and creative to individual profiles. In this session, NBCUniversal will discuss the value of targeting to the whole family and how brands can innovate to adopt and adapt to the latest technologies while making meaningful connections with their targeted consumers.

Tony Effik
Senior Vice President NBCUniversal
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12:30pm LUNCHEON

SIEMENS: SUCCESS FROM INNOVATION FOR OVER 100 YEARS

Innovation is a key strategic pillar for Siemens, a global technology leader that specializes in industrial and engineering products and services.  One such innovation is Mindsphere, the cloud-based, open, IoT operating system from Siemens designed to help companies on their journey to becoming a digital enterprise, turning data into value across a limitless number of industries and vertical markets.  In this session, Greg Gibbons, SVP at Siemens, will discuss the disruptive nature of Mindsphere in the context of a 170-year-old industrial company, and the implications and challenges for how to take this offering to market from a marketing and communications perspective.

Greg Gibbons
SVP Siemens
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LEVERAGING SOCIAL MEDIA AND ADVANCED TECHNOLOGIES FOR SPONSORSHIP ACTIVATIONS

The ANA has recently fielded new research on how the overall ANA community is using social media and advanced technologies to support their brand’s sponsorship activations. New research by the ANA has found that more than 85 percent of our members are using social media and 44 percent of our members are using advanced technologies to support their sponsorship activations. In this session, you will hear findings from this research including implications for marketers.

Pamela Gross
Senior Manager ANA
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2:30pm Conference Adjournment