ANA Technology & Innovation @ Capital One Arena Presented by Monumental Sports (Members Only)

In today’s dynamic environment, marketers must innovate – or get left behind. The continuing evolution of digital and technology has blurred the lines of customer experience and marked a shift in power from the marketer to the consumer. Today’s consumer demands, and deserves, omnichannel solutions, seamless experiences, and engagement on their own terms. Whether through AI, virtual and augmented reality, voice search, or a slew of emerging tools and trends, technology can provide marketers with a means to deliver. And marketers on the leading edge of technology and innovation are uniquely positioned to win with this savvy crowd.

Hosted by Monumental Sports & Entertainment, join us for a fun and informative day that will showcase leading client-side marketers who have leveraged technology and innovation to drive better business decisions, differentiate their brands, connect authentically with consumers, and deliver results. You’ll also enjoy ample time to network, connect, share, and learn from your marketing peers at this complimentary event. Attendees who register before March 1st will also receive a ticket to the Washington Capitals game that night at Capital One Arena! After you are registered for the conference please click here to sign up to receive a ticket. Tickets are limited so don't delay!

when

Start: Monday, March 12, 2018 at 8:15am

End: Monday, March 12, 2018 at 3:00pm

WHERE

Capital One Arena
601 F Street NW
Budweiser Brew House: 200 Level
Washington, DC 20004

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $250 Associate Silver $350 Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Monday, March 12, 2018
8:15am Breakfast

9:00am General Session

LEVERAGING TECH FOR A BETTER GAME EXPERIENCE

Monumental Sports & Entertainment is a sports, entertainment, media and technology company that boasts nine franchises across four professional sports leagues. In this session, Adam Heintz, VP, Business Intelligence, will share examples of the company’s tech innovation efforts including the Connected Fan initiative, innovative broadcast efforts on Monumental Sports Network, and plans for the state-of-the-art renovations coming soon to Capital One Arena.

Adam Heintz
VP, Business Intelligence Monumental Sports & Entertainment

NATIONAL GEOGRAPHIC: GOING FURTHER

For 130 years, National Geographic has been pushing the boundaries of curiosity and igniting the explorer in all of us. Through ground-breaking, incredible storytelling from the most audacious and world-class explorers, photographers, and filmmakers – the brand has used the power of its yellow border to take its audiences to places they could have never imagined. This notion of “going further” is also evident in its marketing campaigns, where National Geographic continues to use technology in disruptive and unexpected ways. From its critically-acclaimed series’ “Genius” and “The Long Road Home” to its much-celebrated SXSW Basecamp, NatGeo aspires to connect with consumers by embodying the spirit of exploration and innovation.

Dennis Camlek
EVP, Strategy & Consumer Marketing National Geographic
10:40am Networking Coffee Break

ANHEUSER-BUSCH: BREAKING THE GLASS

Anheuser-Busch has a long and proud heritage in the U.S., boasting some of the most popular beer brands in the country including Bud Light, Budweiser and Michelob Ultra. In this session, hear how the company innovates and attempts to stay ahead of the competitive curve.

Victoria Vaynberg
Head of Digital – U.S. Anheuser-Busch
12:00pm Luncheon

HOW DUNKIN’ DONUTS LEVERAGES MOBILE TO ACCELERATE THEIR BUSINESS AND REDEFINE CUSTOMER EXPERIENCE

Mobile continues to change nearly every aspect of how we interact with our customers and what customers expect from brands. In this session, join Paul Murray, Director of Digital Experience at Dunkin’ Brands, as he shares Dunkin’s digital and mobile journey. Learn how Dunkin’ has evolved their customer experience and business model to adapt to a mobile-first world.

Paul Murray
Director, Digital Experience Dunkin' Brands

THE INNOVATION LAB AT AARP

AARP is arguably the leading voice of and advocate for the 50+ population. It’s purpose? To empower this population to live their best lives. As the 50+ population has evolved, the brand has had to innovate to stay relevant and continue to drive its social mission. In this session, Nigel Smith, Director of AARP Innovation Labs, will share examples of the motivations behind and purposes of this unique company culture and space.

Nigel Smith
Director, AARP Innovation Labs AARP
3:00pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.