ANA Technology & Innovation @ Capital One Arena Presented by Monumental Sports (Members Only)

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In today’s dynamic environment, marketers must innovate – or get left behind. The continuing evolution of digital and technology has blurred the lines of customer experience and marked a shift in power from the marketer to the consumer. Today’s consumer demands, and deserves, omnichannel solutions, seamless experiences, and engagement on their own terms. Whether through AI, virtual and augmented reality, voice search, or a slew of emerging tools and trends, technology can provide marketers with a means to deliver. And marketers on the leading edge of technology and innovation are uniquely positioned to win with this savvy crowd.

Hosted by Monumental Sports & Entertainment, join us for a fun and informative day that will showcase leading client-side marketers who have leveraged technology and innovation to drive better business decisions, differentiate their brands, connect authentically with consumers, and deliver results. You’ll also enjoy ample time to network, connect, share, and learn from your marketing peers at this complimentary event.


Agenda

TIME EVENT DETAILS LOCATION
Monday, March 12, 2018
8:15am Breakfast

9:00am General Session

LEVERAGING TECH FOR A BETTER GAME EXPERIENCE

Monumental Sports & Entertainment is a sports, entertainment, media and technology company that boasts nine franchises across four professional sports leagues. In this session, Adam Heintz, VP, Business Intelligence, will share examples of the company’s tech innovation efforts including the Connected Fan initiative, innovative broadcast efforts on Monumental Sports Network, and plans for the state-of-the-art renovations coming soon to Capital One Arena.

Adam Heintz
VP, Business Intelligence Monumental Sports & Entertainment
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NATIONAL GEOGRAPHIC: GOING FURTHER

For 130 years, National Geographic has been pushing the boundaries of curiosity and igniting the explorer in all of us. Through ground-breaking, incredible storytelling from the most audacious and world-class explorers, photographers, and filmmakers – the brand has used the power of its yellow border to take its audiences to places they could have never imagined. This notion of “going further” is also evident in its marketing campaigns, where National Geographic continues to use technology in disruptive and unexpected ways. From its critically-acclaimed series’ “Genius” and “The Long Road Home” to its much-celebrated SXSW Basecamp, NatGeo aspires to connect with consumers by embodying the spirit of exploration and innovation.

Dennis Camlek
EVP, Strategy & Consumer Marketing National Geographic
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10:40am Networking Coffee Break

ANHEUSER-BUSCH: THE FUTURE OF THE CONSUMER CENTRIC EXPERIENCE

More money is being spent on experiences than material things, especially by today’s younger consumer. Beer is as much a part of those experiences as the game or show itself. As a leader in the industry, Anheuser-Busch is focused on the evolution of that consumer experience, and how technology can improve and meet the expectations of consumers at sports and music events. In this session, learn about the digital innovations being tested to ensure that beer is always available and how to stay one step ahead of consumers’ needs. 

Victoria Vaynberg
Head of Digital – U.S. Anheuser-Busch
12:00pm Luncheon

HOW DUNKIN’ DONUTS LEVERAGES MOBILE TO ACCELERATE THEIR BUSINESS AND REDEFINE CUSTOMER EXPERIENCE

Mobile continues to change nearly every aspect of how we interact with our customers and what customers expect from brands. In this session, join Paul Murray, Director of Digital Experience at Dunkin’ Brands, as he shares Dunkin’s digital and mobile journey. Learn how Dunkin’ has evolved their customer experience and business model to adapt to a mobile-first world.

Paul Murray
Director, Digital Experience Dunkin' Brands

AARP INNOVATION LABS: DISRUPTIVATION FOR THE 50+

Three years ago, AARP unveiled the Hatchery - a 10,000 square foot structure in the heart of Washington DC where disruptive innovation concepts are being imagined, developed, tested and launched, all leveraging lean human centered design approaches. AARP also launched the Hatchery Ventures Program to co-create 50+ solutions with disruptive start-ups. With some traction to-date, AARP is placing a bet that this multi-faceted approach to disruptivation will yield new products, services and solutions to help the 50+ consumer live their best lives. In this session, learn more about how AARP is pursuing disruptive innovation for the 50+ consumer. 

Nigel Smith
Director, AARP Innovation Labs AARP
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UNDER ARMOUR: SMART FOOTWEAR FOR THE CONNECTED CONSUMER

HOVR is a new running shoe technology developed by Under Armour that combines best-in-class cushioning with unprecedented energy return, to help runners run faster while cutting down the impact on their bodies. The brand’s first two models, the Phantom and Sonic, are both available with a high-fidelity sensor embedded in the shoe that connects to the brand’s MapMyRun app. In this session, Ernie Talbert will highlight Under Armour’s HOVR platform and the consumer journey to achieve personal greatness. He will also share how Under Armour is taking a complex idea and turning it into something simple and global to provide a competitive leg up in today’s cluttered footwear market.

Ernie Talbert
Sr. Global Brand Management Lead, Product and Innovation Under Armour
3:00pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.