Agency Relations Members Only Conference @ JCPenney
This event is over.
The conference will explore ways to enhance and improve the client/agency relationship dynamic to help lead to the best possible work and optimal business results. Topics will include:
- The latest trends in digital agency compensation
- How clients and their agencies incorporate digital and social media channels within their organizational structures to develop strong working relationships
- Best practices on ways that clients and agencies can work more effectively together to build big ideas from key consumer insights
Join us for a fun and informative day hosted by JCPenney in Plano, Texas. This event is free to ANA members and limited to ANA members and invited guests.
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Agenda
| 8:15am | Breakfast |
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INNOVATING OVER TIME Brad Hanna Dave Smetter The heart of the Jack in the Box brand is all about taking risk. In 1995, the launch spot in the ad campaign showed Jack blowing up the boardroom, symbolizing a whole new start for the company and the brand. For nearly two decades, the Jack ad campaign has been a key factor in helping this regional fast food company compete with major national players. Through economic downturns, the emergence of social media and a changing consumer base, a client/agency partnership open to taking risks has kept the brand surprising and relevant to millions of consumers over the years. Learn how transparency, mutual trust and a total commitment to partnership formed the foundation for a seventeen-year relationship between Jack in The Box and their agency, Secret Weapon Marketing. Hear why this foundation endures, how it has evolved and why it continues to produce relevant insights that drive loyalty in today's consumer environment. Terri Graham Senior Vice President and Chief Marketing Officer Jack in the Box, Inc. Joanne O'Brien Group Account Director Secret Weapon Marketing ______________________________________ TRENDS IN DIGITAL AGENCY COMPENSATION David Beals HAPPINESS IS SIMPLE: KEYS TO A GREAT PARTNERSHIP Jill Nykoliation All marketers understand that the best marketing solutions take place across channels and over time. As this became increasingly apparent, marketers tried to put agencies in the same room and simply say - "ok, now work together." Realizing this didn't work, the challenge to success has become the alignment of various specialty and global agencies on the roster - getting them to work together by defining roles, responsibilities, and rules of engagement to drive success for the brand. This presentation dives into specific keys to success: what works, what doesn't work , and how to put brand growth at the center of the multi-agency equation. It will provide tools and approaches to ensure alignment and collaboration around a common goal - brand success in the marketplace - and will focus on four key areas: 1) the kickoff process, 2) the working process, 3) the decision-making process and 4) the results. Marc Landsberg |
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| 3:00pm | Adjournment |