Multi-Screen Marketing Members Only Conference presented by Microsoft Advertising
Today's consumers interact with media throughout their day including their home, work, and everywhere in-between. Multi-screen marketing leverages several different platforms including mobile, tablet, PC, gaming, television, cinema, and video. According to a recent study conducted by Microsoft Advertising and Wunderman, in the past 30 days seventy-five percent of consumers 35-64 years old made a purchase online, communicated through social networks, watched a user-generated video, sent an instant message, and/or played a game online. Consumers are constantly engaging in more activities across multiple screens-how are you tapping into this captive audience? Hear how top marketers such as Microsoft Corporation, Post Foods, Six Flags Entertainment, Turbo Tax, and Volvo Cars of North America, LLC have launched successful and innovative multi-screen marketing campaigns by capturing their audiences' attention.
Join us for a fun and informative day presented by Microsoft Advertising hosted by Microsoft Corporation in New York City. This event is free to ANA members and limited to ANA members and invited guests.
|Begins:||Thursday, May 12, 2011 at 8:15am|
|Ends:||Thursday, May 12, 2011 at 3:00pm|
1290 Avenue of the Americas, 6th Floor
Central Park Conference Room
New York, NY
VOLVO DRIVES RESULTS ON MULTI-SCREEN PLATFORMS
TURBOTAX TAKES THE SINGLE-SPONSOR APPROACH ON MULTIPLE SCREENS
POST FOODS REACHES HISPANIC CONSUMERS WITH MULTI-PLATFORM PROGRAM
SIX FLAGS TEAMS UP WITH HOLLYWOOD FOR MULTI-MEDIA MARKETING
Consumer adoption of multi-screen media is moving to the mainstream-and the most innovative brands are providing richer, faster and more engaging cross-platform experiences in order to meet these new consumer need-states. But it's not always easy. Microsoft Advertising will share the multi-screen consumer insights and lessons they've gleaned over the past year, and then take a deep dive into captivating cross-platform success stories from three top brands. We'll close the session by revealing how msnbc.com has partnered with TODAY to create cross platform success.