Multicultural Marketing Members Only Conference @ Lexus presented by NBCUniversal
Multicultural marketing is no longer a "nice to have"; it has become an essential component of brand marketing that contributes to increased market share and revenue. However, in order to create a successful multicultural marketing campaign, it is imperative to truly understand the cultural nuances of the multicultural consumer and create innovative strategies that will make your brand relevant and crucial to this highly lucrative consumer. Once you capture the hearts and minds of the multicultural consumer, you will also capture their loyalty and their willingness to promote your brand within their communities, which will increase your bottom line tenfold.
More and more companies across industries have discovered the value of the multicultural consumer's buying power and the need to tap into this growing and influential segment of the population. Discover how top client-side marketers from Lexus, Treasury Wine Estates, Disney Destinations and Universal Music Group have created culturally relevant strategies that have translated into increased market share and brand loyalty. Join us for this fun and informative day hosted by Lexus in Torrance, CA and presented by NBC Universal. This event is FREE to ANA members and limited to ANA members and invited guests.
|Begins:||Thursday, May 5, 2011 at 8:15am|
|Ends:||Thursday, May 5, 2011 at 3:00pm|
Hosted By: Lexus
Toyota Quality Center, Multipurpose Room A&B
2015 W 190th St
Torrance, CA 90501
LEXUS: ONE COMMUNICATION STRATEGY WITH MULTIPLE TARGET CONSUMERS
DISNEY DESTINATIONS: "VOTA POR" VILLAINOUS FUN WITH DISNEYLAND
TREASURY WINE ESTATES: WINE & THE HISPANIC MARKET
CHANGING THE GAME: MULTICULTURAL MOVIE MARKETING
TOYOTA Y TELEMUNDO: AN ONGOING RELATIONSHIP ENGAGING CONSUMERS AND CELEBRATING HISPANIC PRIDE
UNIVERSAL MUSIC GROUP: WHAT DOES YOUR BRAND SOUND LIKE?