ANA Brand Activation Shopper Marketing @ Mall of America (Members-Only Conference)

Today, more than ever, the customer journey to purchase has more options than ever – including e-com, mobile and even via text. The battlegrounds of commerce, regardless of channel or product category, are more deeply rooted in the experience – in store or digitally – to make the journey easier to navigate. Accordingly, the landscape is changing in shopper / retail marketing from “just” creative activations to transformative customer activations and experiences – and the results are increased customer acquisition and retention.

Hosted by Mall of America, this Members-Only Conference features sessions from leading marketers and thought leaders who will share case studies and best practices on how they leveraged shopper and retail marketing innovation to surprise and delight their shoppers, differentiate their shopping experiences, and improve ROI. You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this event.

when

Start: Tuesday, May 15, 2018 at 8:15am

End: Tuesday, May 15, 2018 at 4:00pm

WHERE

Mall of America
60 E Broadway
Bloomington, MN 55425

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $250 Associate Silver $350 Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Tuesday, May 15, 2018
8:15am Breakfast

9:00am General Session

PERSONALIZING INNOVATION: HOW MOA ENGAGES WITH GUESTS TO DELIVER MEMORABLE EXPERIENCES

Mall of America is the nation’s largest shopping center and a leader in retail innovation. The Enhanced Service Portal (ESP) was developed as a communication command center at the Mall to streamline messaging with more than 40 million annual guests across multiple areas of the business, including social media, telecom, security, PR and marketing.

Guests can interact with Mall of America staff in real time through a variety of channels in ESP to track conversations, answer questions and keep an eye on trends to better serve and communicate with guests.

Jill Renslow
SVP of Business Development | Marketing Mall of America

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.