ANA Innovation Day @ the National Postal Forum presented by the United States Postal Service

This event is over.

Please check in with ANA staff by room 318 upon arrival. You will then receive an ANA and an NPF badge. 

In today’s fast-paced and dynamic marketplace, it is more important than ever to innovate to stay connected with consumers.  Whether exploring new strategies in mobile technology, reaching consumers via unique brand campaigns, or measuring the effects of real-time marketing, it is critical that today’s marketers are on the leading edge of innovation.

Hosted by USPS as part of the annual US Postal Forum, this complimentary ANA members-only conference features sessions from leading marketers and thought leaders who will share case histories on how they leveraged marketing innovation to drive better decisions, differentiate their brands, and improve ROI.  You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this complimentary event.  

The National Postal Forum puts together the largest exhibit hall in the mailing and shipping industry with over 100 top products and services on display.  ANA members will have the opportunity to participate in guided tours following the event.

 

**Please use public transportation/Uber/Lyft or use this link to make arrangements for parking at one of the nearby lots as there is no parking at the Baltimore Convention Center.**


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, May 23, 2017
7:00am Breakfast for all NPF Attendees/ANA Members

*please note that there will be a light breakfast available at 8:30AM just before ANA Innovation Day below in case you are unable to attend the NPF breakfast.

8:00am Opening National Postal Forum Keynote

USPS: INNOVATION IN E-COMMERCE CUSTOMER CENTRICITY

To kick off this event, join USPS Chief Customer and Marketing Officer and Executive Vice President, Jim Cochrane, who will share the USPS approach to customer centricity with a focus on best in-class customer experience strategies. This engaging session will deliver insights and a fresh look at ways of smoothing mail and e-commerce customer journeys and the competitive advantages of consistently delivering an excellent customer experience.   Jim will also reveal the breadth of the mailing industry value chain to highlight the structural and cultural path toward continual advances in customer experience.  

Jim Cochrane
Executive Vice President, Chief Customer and Marketing Officer USPS
4th Floor Ballroom
8:30am Light Breakfast Available in ANA General Session Room

Room 318
9:40am ANA General Session begins

Room 318/319
9:45am ANA Innovation Day General Session

USPS POSTMASTER GENERAL WELCOME

Megan Brennan
Postmaster General of the United States USPS
Room 318/319
10:00am

INNOVATING TODAY FOR TOMORROW’S CONSUMER

In this session, the Vice President of Product Innovation of the US Postal Service, one of the nation’s largest, most well-known brands, will share how the organization is innovating to keep mail and other Postal Service products and services relevant with today’s customers. Hear first-hand about what’s on the horizon which will open up new ways of thinking on how consumers engage with mail.

Gary Reblin
Vice President, Product Innovation USPS
View Event Recap and Related Materials
10:45am

T. ROWE PRICE: INNOVATION IN CONTENT MARKETING

What exactly is interactive content? Is it more expensive to create? If so, is it worth the extra time and cost to develop and publish it? Hear how interactive content has helped T. Rowe Price break through the noise, drive action, and become more relevant.

Natalie Widdowson
Head of Content Marketing, Individual Investors T. Rowe Price
Andy Seibert
Managing Partner IMPRINT
View Event Recap and Related Materials
11:30am

CHOICE HOTELS: INNOVATION IN DIGITAL & MOBILE

The Choice Hotel portfolio consists of Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotel & Suites, Mainstay Suites, Suburban Extended Stay, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection.  In this session, hear how they innovate in mobile and digital by utilizing partnerships and social media in impactful ways to support co-op participating hotels through multi-branded efforts.  They will also share how cultural trends drive their marketing decisions.

Joey Martin
Director of Promotional Marketing Choice Hotels, Inc.
View Event Recap and Related Materials
12:15pm Luncheon

1:00pm Tour of NPF Exhibit Hall

2:00pm Conference Adjournment