ANA Innovation Day @ the National Postal Forum presented by the United States Postal Service

In today’s fast-paced and dynamic marketplace, it is more important than ever to innovate to stay connected with consumers.  Whether exploring new strategies in mobile technology, reaching consumers via unique brand campaigns, or measuring the effects of real-time marketing, it is critical that today’s marketers are on the leading edge of innovation.

Hosted by USPS as part of the annual US Postal Forum, this complimentary ANA members-only conference features sessions from leading marketers and thought leaders who will share case histories on how they leveraged marketing innovation to drive better decisions, differentiate their brands, and improve ROI.  You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this complimentary event.  

The National Postal Forum puts together the largest exhibit hall in the mailing and shipping industry with over 100 top products and services on display.  ANA members will have the opportunity to participate in guided tours following the event.


Start: Tuesday, May 23, 2017 at 8:00am

End: Tuesday, May 23, 2017 at 4:00pm


Baltimore Convention Center
1 W Pratt St
Baltimore, MD 21201

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


Tuesday, May 23, 2017
7:00am Breakfast

8:00am Opening Keynote


To kick off this event, join USPS Chief Customer and Marketing Officer and Executive Vice President, Jim Cochrane, who will share the USPS approach to customer centricity with a focus on best in-class customer experience strategies. This engaging session will deliver insights and a fresh look at ways of smoothing mail and e-commerce customer journeys and the competitive advantages of consistently delivering an excellent customer experience.   Jim will also reveal the breadth of the mailing industry value chain to highlight the structural and cultural path toward continual advances in customer experience.  

Jim Cochrane
Executive Vice President, Chief Customer and Marketing Officer USPS
9:30am Coffee Break

9:45am General Session


Megan Brennan
Postmaster General of the United States USPS

Innovating Today for Tomorrow’s Customer

In this session, the Vice President of Product Innovation of the US Postal Service, one of the nation’s largest, most well-known brands, will share how the organization is innovating to keep mail and other Postal Service products and services relevant with today’s customers. Hear first-hand about what’s on the horizon which will open up new ways of thinking on how consumers engage with mail.

Gary Reblin
Vice President, Innovation USPS


Ranked as one of the World's Most Admired Companies in 2017 by Fortune, T. Rowe Price innovates in everything they do.  From digital & social to customer service and unique targeting, they are at the cutting edge of innovation.  In this session, they will share their innovation story and the rich insights behind it for their 529 College Savings clients and their efforts to revamp their retail client experience.

Jill Taylor
Senior Communications Partner T. Rowe Price

IKEA’s Innovation Journey

In this session, hear from the world’s largest furniture retailer on how there are innovating in social media and content marketing to drive year over year growth in working closely with in-house and external agency teams.

Speaker to come
12:15pm Luncheon

1:00pm Tour of NPF Exhibit Hall

2:00pm Conference Adjournment