ANA Data & Analytics @ Nationwide presented by Facebook (Members Only Conference)

There’s no denying the impact marketing analytics can have on the ability to target the right consumers, optimize messaging and media spend, and plan for changes in consumer behavior. Leveraging data is invaluable to remain relevant and drive business value. In this increasingly competitive marketplace, marketers must understand not only how to collect and aggregate data, but how to mine it – to turn it into actionable insights to maximize marketing effectiveness. 

Join us for this ANA members-only event where presenters will share case studies, best practices, and actionable takeaways in leveraging data and analytics to improve marketing performance. You’ll also learn from and network with industry peers working every day to influence decision making and drive business value through analytics.  

Post-conference perspectives from attendees at a previous ANA Members Only Conference held at Nationwide include:

  •  “Great content and speakers - I really appreciated the detailed case studies and walked away with ideas for our own company.”
  • “This was a great conference with meaningful topics. I enjoyed it tremendously and learned a lot.”
  • “This conference was far more helpful and insightful- and inspiring- than I expected it to be. Well done. And I love the speakers that were brought in!”

when

Start: Wednesday, May 30, 2018 at 8:15am

End: Wednesday, May 30, 2018 at 3:00pm

WHERE

One Nationwide Plaza
One Nationwide Plaza
Columbus, OH 43215

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $250 Associate Silver $350 Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Wednesday, May 30, 2018
8:15am Breakfast

9:00am General Session Begins

DEVELOPING PERSONALIZED SOLUTIONS USING ANALYTICS

In this session, Bob Forrest, Director in Data Science - Nationwide will share their approach to collecting and analyzing marketing data to optimize and build personalized solutions for their customers.  Attendees will also learn how they assess the right metrics to make creative decisions.

Bob Forrest
Director, Data Science Nationwide

STAYING IN STYLE WITH TODAY'S CUSTOMERS: HOW FOSSIL USES ANALYTICS TO GET AHEAD

The whims of the fashion industry can be merciless. Beyond ever-changing customer tastes, watch brands like Fossil must also keep up with innovations like wearable tech and an evolving retail space increasingly dominated by e-commerce giants like Amazon. Join Damian Fernandez-Lamela, VP Global Analytics at Fossil Group, as he discusses with Neustar VP Market Strategy, Marc Vermut, the role analytics plays in keeping the iconic watch brand ahead of the style curve. From marketing to pricing and product development, learn how Fossil uses data and analytics to get in front of customer and business trends.

Damian Fernandez-Lamela
Vice President, Global Analytics Fossil Group
Marc Vermut
Vice President, Market Strategy Neustar
10:40am Networking Coffee Break

LEVERAGING INSIGHTS TO DRIVE SALES WITH MODERN CONSUMERS

In this presentation, Jeff Fromm, Partner, Barkley and Co-author of Marketing to Millennials will share examples of how mature, iconic brands across sectors are using data and insights to shape brand strategy and activation. He will highlight how these brands drive sales and profit growth with Gen Xers and Boomers through youth culture trends that span generations, how agile content marketing can impact just-in-time buyers, the role of innovation for mature iconic brands and finding empathy points and innovative research & data paradigms that leading brands use to be more nimble.

Jeff Fromm
Partner, Barkley and Co-author of Marketing to Millennials FutureCast
12:00pm Luncheon

Measuring the Connections that Count

An exploration of the digital measurement landscape, with practical recommendations for businesses and success stories.

Dominic Williamson
Marketing Science Lead Facebook

UTILIZING CONSUMER INSIGHTS FOR EFFECTIVE DECISION MAKING

Gracing tables for over 100 years, Onieda has been a staple in homes, fine dining establishments, family restaurants and hotels for decades. The company was established in 1848 and has had a strong reputation for quality since that time. Today, Oneida products include a broad range including the finest quality flatware, porcelain dinnerware, stainless steel and silverplate holloware. In this session, Sarah Landsman, Senior Marketing Director at The Oneida Group, will share how they use consumer data and insights to influence their decision making and marketing effectiveness.

Sarah Landsman
Senior Marketing Director The Oneida Group

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.