Gaming presented by GSN
According to ANA research, about one-third of b-to-b companies are using gaming to reach their customers and b-to-b companies are also using gaming in increasing numbers. Social media and mobile marketing are also fueling the rise of gaming among brands.
Discover how top client-side marketers such as Atari, NFL, and the U.S. Army leverage gaming to successfully engage consumers with their brands. GSN will host this fun and informative ANA "members only conference"-free to ANA members and limited to ANA members and invited guests.
Senior Vice President
|Begins:||Tuesday, November 2, 2010 at 8:15am|
|Ends:||Tuesday, November 2, 2010 at 3:00pm|
One Pace Plaza (downtown Location Near City Hall)
New York, NY 10038
Enter at Spruce St. between Gold St. and Nassau St. and use the Michael Schimmel Center for the Arts entrance
|ARMY GAMING AND NEW MEDIA
The U.S. Army has leveraged gaming to promote its one-of-a-kind brand since launching the America's Army game at E3 in 2002. Since then, the Army has delivered its message through branded games on PCs, consoles, mobile devices and arcade machines, and is prepared to use gaming to further engage the public through the rise of social media. Discover how the U.S. Army uses gaming to build awareness and encourage people to connect with its distinctive brand.
Lieutenant Colonel Steven T. Fischer
NATIONAL FOOTBALL LEAGUE (NFL): LEVERAGING GAMING TO ENGAGE FANS
HOW TO NAVIGATE THE WORLD OF ONLINE GAMING
Are you confident you know the latest developments in online gaming? Lack of awareness can put your business at a significant competitive disadvantage. The online and social games industries are growing at an exponential rate. Free online games and cash games are proliferating simultaneously, creating a complex environment that can be confusing and difficult for advertisers to effectively utilize.
Mainstream advertisers across all categories are aggressively developing and refining a range of strategies and tactics to enable them to effectively capitalize upon online gaming's growth. They are learning to navigate this environment efficiently while avoiding mis-steps due to incomplete or erroneous understanding of the online gaming arena.
In this session discover how to successfully compete in this latest consumer media revolution. GSN will moderate a panel which includes some of the leading experts and innovators at work in the online gaming world today.
UNDERSTANDING THE SOCIAL GAMING CRAZE
In this session, eMarketer will provide a comprehensive overview of social gaming challenges and opportunities. Whether you're just beginning to integrate gaming into your marketing mix or need a solid read on what to expect in 2011, eMarketer's insights will help you make sense of the major players and latest trends.