Gaming presented by GSN

The U.S. Army has leveraged gaming to promote its one-of-a-kind brand since launching the America's Army game at E3 in 2002. Since then, the Army has delivered its message through branded games on PCs, consoles, mobile devices and arcade machines, and is prepared to use gaming to further engage the public through the rise of social media. Discover how the U.S. Army uses gaming to build awareness and encourage people to connect with its distinctive brand.

Lieutenant Colonel Steven T. Fischer
Digital Program Manager, New Media Concepts
Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs)

Eric Johnson
President
Ignited

NATIONAL FOOTBALL LEAGUE (NFL): LEVERAGING GAMING TO ENGAGE FANS
The Madden NFL gaming franchise began in 1988 and has become one of the most critically acclaimed video games. The Madden NFL series has consistently been a best-seller and fans appreciate John Madden's detailed involvement in the development of each version. In this session, discover how the NFL develops a strong emotional brand connection with their fans through gaming.

Tim Langley
Director, Consumer Products
National Football League

Mainstream advertisers across all categories are aggressively developing and refining a range of strategies and tactics to enable them to effectively capitalize upon online gaming's growth. They are learning to navigate this environment efficiently while avoiding missteps due to incomplete or erroneous understanding of the online gaming arena.

In this session discover how to successfully compete in this latest consumer media revolution. GSN will moderate a panel which includes some of the leading experts and innovators at work in the online gaming world today.

Moderator:
Peter Blacklow
President World Winner; Executive Vice President
GSN Digital

Panelists:
Greg Mills
General Manager
AOLGames.com

Kenny Rosenblatt
President
Arkadium.com

Josh Goldstein
President
CPMStar

UNDERSTANDING THE SOCIAL GAMING CRAZE
The craze for social network games, like FarmVille, Zoo World, Happy Aquarium and Restaurant City, generated $725 million in the US in 2009-revenue that's expected to triple by 2012. Gamers numbered 47 million in 2009 and will increase by 68 percent by 2012. Still, obstacles to growth have included Facebook's public battle with game developer Zynga and marketing tactics that have come under fire from consumers. While the sale of virtual goods still out powers social gaming ad dollars, more marketers are muscling into the space through a range of brand marketing tactics that include display, video, custom games, in-game enhancements, product placements and sponsorships.

In this session, eMarketer will provide a comprehensive overview of social gaming challenges and opportunities. Whether you're just beginning to integrate gaming into your marketing mix or need a solid read on what to expect in 2011, eMarketer's insights will help you make sense of the major players and latest trends.

Paul Verna
Senior Analyst
eMarketer