Integrated Marketing @ Vistaprint (Members Only Conference) presented by Scripps Networks Interactive
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Studies show that multichannel consumers spend more, shop more frequently, and are more brand loyal. To target these customers, marketers must develop the right marketing mix combining new and traditional channels to deliver an interactive and engaging experience in whatever medium their customers prefer to use. However, the explosion of choice has complicated the lives and practices of marketers, creating massive challenges for effective integration. This event will showcase how top marketers develop, execute, and evaluate their integrated marketing communications strategy.
Scripps Networks Interactive Shares Successful Practices for Multi-Platform IntegrationEvent Recaps
VISTAPRINT TRANSITIONS TO A CUSTOMER CENTRIC APPROACH WITH A NEW BRAND STRATEGY
FIDELITY INVESTMENTS: INTEGRATED MARKETING CHANNEL EVOLUTION
IRON MOUNTAIN CREATES A PLATFORM TO UNIFY CAMPAIGNS ACROSS CHANNELS
General Session (continued)
FORRESTER RESEARCH EXPLAINS HOW BRANDS CAN BUILD CONNECTED CONTENT
SCRIPPS NETWORKS INTERACTIVE SHARES SUCCESSFUL PRACTICES THAT DELIVER LASTING PRODUCT RECOGNITION