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Innovation Day @ Missouri Lottery (Members Only Conference)

This event is over.

Innovation, according to dictionary.com,is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Join us for a fun and informative day, hosted by Missouri Lottery at their agency BARKLEY and hear about success stories in innovation. This complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

Download the ANA Event Guide at e.ana.net.

When
Begins:Thursday, November 20, 2014 at 8:15am
Ends:Thursday, November 20, 2014 at 3:00pm
Where

Barkley
1740 Main Street
Kansas City, MO 64108

Agenda
Thursday, November 20, 2014
8:15am  

Breakfast

9:00am  

General Session

MISSOURI LOTTERY WINS BIG WITH INNOVATION

Today the Missouri Lottery is more relevant to Missourians than the NFL, beer, casinos, Starbucks and McDonalds!   Annual Lottery sales have grown to $1.1 billion by increasing brand “relevance” through a combination of “innovations” in advertising, products, promotion, sponsorship and social media. Discover how these innovations work together to reinforce the “why” behind Lottery profits (benefiting Missouri students) which foster greater employee, player and retailer engagement.

May Scheve Reardon

Executive Director

Missouri Lottery

 

APPLEBEE’S DISHES UP INNOVATION

With nearly twenty five products on the menu, Jessica James product development chef at Applebee’s has developed innovative appetizers, burgers, better-for-you options, desserts, and more for the restaurant chain. In this session, you hear how this classically-trained chef uses her culinary skills to make Applebee’s a leading QSR brand.  You will also learn how Applebee’s stays inspired to create hundreds of products each year and how failure is such an important part of the company’s approach to product development and innovation.  

Jessica James

Product Development Chef

Applebee’s

10:40am  

Coffee Break

11:00am  

General Session cont.

 

PAYLESS: MERGING INNOVATION WITH ANALYTICS

In this session, attendees will be introduced to the i3 – Continuous Innovation Framework a nine-step analytics process.  You’ll learn how i3 – Continuous Innovation Framework can be successfully leveraged to innovate analytics as well as understanding the role of big data and technology play in analytics innovation.  

Bradley J (Woody) Bendle

Director, Insights & Innovation

Payless ShoeSource Worldwide, Inc.

12:00pm  

Luncheon

1:00pm  

General Session cont.

 

DAIRY QUEEN: INNOVATION THROUGH NEW PRODUCTS, MARKETING AND IN-STORE DESIGN

In 1940, Dairy Queen established their brand with an innovative soft frozen dairy product.  Today, Dairy Queen continues to innovate through new products, marketing and in-store design.   In this session, Dairy Queen will share best practices and case studies behind recent new product launches such as Orange Julius Premium Fruit Smoothies, their “$5 BUCK LUNCH, the “Fan Food, Not Fast Food” marketing campaign and the company’s innovative approach to restaurant design.

Barry Westrum

Executive Vice President of Marketing

American Dairy Queen Corporation

 

HALLMARK: THE INNOVATION JOURNEY

The spirit of creativity and drive for innovation runs deep at Hallmark, from founder J.C. Hall's early days of creating postcards to today's global presence.  In this session, attendees will learn how Hallmark has embraced multi-dimensional innovation to deliver love and laughter in consumers' lives every day. 

Laura Sarff

Innovation Leader

Hallmark Cards Inc.

2:45pm  

Conference Adjournment

 

ANA MEMBER COCKTAIL RECEPTION

Please join us at the conclusion of the formal agenda for complimentary cocktails and appetizers.  You will also have the opportunity to tour the Barkley Moonshot Innovation Lab.

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