ANA Data & Analytics @ PG&E presented by Deloitte Digital

Leveraging data is invaluable to remain relevant and drive business value. In this increasingly competitive marketplace, marketers must understand not only how to collect and aggregate data, but how to mine it – to turn it into actionable insights to maximize marketing effectiveness. 

Join us for this ANA members-only event where presenters will share case studies, best practices, and actionable takeaways in leveraging data and analytics to improve marketing performance. You will also learn from and network with industry peers working every day to influence decision making and drive business value through analytics.  

Post-conference perspectives from attendees at a previous ANA Members Only Conference held at Pacific Gas & Electric Co. include:

  • “Presenters were excellent. They were passionate and super experienced on the topics and very engaging.”
  • “So many engaging, interesting speakers to learn from! Truly one of the best ANA conferences I've been to.”
  • “Great group of varied topics that all apply to what the audience does.”

when

Start: Wednesday, December 5, 2018 at 8:15am

End: Wednesday, December 5, 2018 at 4:00pm

WHERE

PG&E
245 Market Street
San Francisco, CA 94105

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
REGISTRATION Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

MEASURING THE TRUE BUSINESS IMPACT OF A BRAND CAMPAIGN

Measuring the impact of a brand campaign has been a challenge for decades -- especially when it comes to measuring both “sentiment” metrics and “business” metrics. The goal remains elusive even as measurement of marketing direct response has become increasingly sophisticated. When Uber decided to launch a massive brand campaign in May 2018, they had to come up with a way to measure impact that met Uber’s high analytical bar, and could win over skeptics by showing a quantified indisputable business impact. In this session, Kevin Frisch, Head of Performance Marketing and CRM, North America explains the multi-pronged measurement approach they developed (it’s still in market!), it’s pros and cons, the challenges they had, and what they have learned so far.

Kevin Frisch
Head, Performance Marketing and CRM, North America
Uber

Confirmed Speakers with Session Descriptions To Come:

Randy Browning
Founder
Blab

Jesse Goranson
Director, Marketing Science
Facebook

Jocelyn Lee
Head, Media Strategy and Ad Technology
Deliotte Digital

Danielle Ryan
Director, Media Operations and Strategy
TechStyle Fashion Group


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.