ANA B2B @ NY Life (Members Only Conference)

B2B marketing has changed so much over the past decade and, these days, content marketing is more important than ever. Whether your goal is to align more closely with sales or to nurture a select group of customers with personalization, your content marketing strategy must continue to evolve with an ever-changing marketplace.

Join us for an informative and engaging day, hosted by New York Life, and hear from brands and thought-leaders that have created innovative best practices in content marketing. This ANA Members-Only Conference features sessions from leading B2B marketers and other experts who will share insights and case studies on their programs.

when

Start: Tuesday, November 27, 2018 at 8:15am

End: Tuesday, November 27, 2018 at 4:00pm

WHERE

NY Life
51 Madison Avenue
New York, NY 10010

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Opening Remarks

Natan Cohen
CVP, Agent Marketing Program
New York Life

How Content Marketing Helped a B2C Sales Organization Be More Successful in the B2B Space
New York Life has a long history of helping individuals and families secure their financial futures through expert guidance from New York Life Agents and a suite of financial solutions. As the culture of entrepreneurship has grown there has been an alignment of needs that has extended into the Small Business Owner area. While the needs have been met by our sales force, the time had come for a more focused marketing effort to raise the awareness of New York Life’s offering among the business community. 

Kaitlin Hespos
Senior Associate, Client and Agent Marketing
New York Life


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.