ANA Business Marketing Members-Only Conference @ Wells Fargo

At this conference you will hear from B2B marketers who are driving business growth by honing their strategic direction, by generation strong B2B branding programs, and those who have found focusing on customer satisfaction and loyalty returns great dividends.


Start: Friday, November 10, 2017 at 8:15am

End: Friday, November 10, 2017 at 4:00pm


Wells Fargo
333 Market Annex Building
Clementine-Minna (Theater)
San Francisco, CA 94105

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Members Only Conference ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Friday, November 10, 2017

Your Content Matters

Companies use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Dave will share why eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. He will further offer example showing why solutions to rapidly create, manage, deliver, and optimize experiences with digital assets across your customer journey is so important.

Dave Dickson
Sr. Product Manager Adobe

I’m So Emotional! Bridging the Emotional Divide: The Path to B2B Brand Leadership

Ted Kohnen
Managing Partner Stein IAS
Wells Fargo
Presenter to be named

Distinguishes Your Brand Through Thought Leadership

For B2B marketers, leveraging content that positions their brands as thought leaders on issues important to their customers is a critical piece of the overall marketing mix. Getting this right requires brands to think and act more like publishers or programmers: choreographing content, social, and technology strategies that infuse customer experiences with new levels of brand utility. Steve Sonnefield will outline the range of ins, outs, and keys to positioning your brand to achieve thought leadership success.

He will also discuss what brands and marketers have discovered that resonates with customers in a relatable and ultimately profitable way – specifically why relevant content must become a major part of the marketing campaign. 

Stephen Sonnefield
Vice President, Global Creative Director Thomson Reuters