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Marketing Innovation Presented By GSN

This event is over.

According to Wikipedia, innovation is defined as a change in the thought process for doing something or “new stuff that is made useful.” Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more. Hosted by 3M—a company where innovation has always been part of the corporate culture—and held at the 3M Innovation Center, the event will feature sessions from leading marketers who will share their case histories in marketing innovation.

When
Begins:Friday, October 1, 2010 at 8:15am
Ends:Friday, October 1, 2010 at 3:00pm
Where

Hosted By: 3M
3M Innovation Center (Building 278 on Campus Map)
2350 Minnehaha Avenue East
St. Paul, MN 55144-1000

View 3M Campus Map

Closest hotels:

Holiday Inn East, (Holiday Inn East)
For reservations and Information: 651-731-2220

Country Inn & Suites (Country Inn St. Paul)
For Reservations and Information: 651-739-7300

Wildwood Lodge (Wildwood Lodge of St. Paul)
For Reservations and Information: 651-714-8068

When making a reservation at either hotel, please ask for the 3M rate.

Agenda
8:15am Breakfast
9:00am General Session
 


INNOVATIVE MARKETING

Innovation drives growth in all economic environments. General Mills has been successful over the past few years by innovating how they market to consumers-creating campaigns that connect on a deeper level, developing new categories that address un-met needs, and leveraging the power of word-of-mouth.

Ami Miesner Anderson
Director of Marketing Excellence

General Mills, Inc.
________________________________________

TARGET: INNOVATION THROUGH EVENTS
Target is one of the most innovative companies in the world and has differentiated itself from its competitors by offering more upscale, trend-forward merchandise at low cost. In this session, Target will discuss how it uses events to showcase its innovation around style and fashion.

Katie Erickson
Director, Events & Lifestyle Marketing
Target Corporation

Aimee Roesler
Senior Manager, Events Marketing
Target Corporation
________________________________________

CARIBOU COFFEE: INNOVATION VIA DIFFERENTIATION
How does a coffeehouse compete against an iconic industry giant with only a percentage of the media budget and retail presence? By embarking on a brand evolution that provides meaningful differentiation resulting in business growth. Caribou Coffee has experienced a significant transformation over the last two years. Innovation has been a key ingredient in breathing new life into the second largest coffee house chain in the world. From operations and products, to the commercial business and communications, Caribou Coffee innovates to compete, as well as to provide the best coffeehouse experience to consumers. Join Caribou Coffee and agency Colle+McVoy as they share key insights and strategies leveraged to brew up retail sales overnight, while building a vision for the coffeehouse of the future.

Alfredo Martel
Senior Vice President, Marketing and Product Management
Caribou Coffee

Stacy Janicki
Director of Account Management
Colle+McVoy
________________________________________

12:00pm
Luncheon
________________________________________

3M BRAND IDENTITY STRATEGY: ENHANCEMENTS FOR GROWTH
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. The 3M brand stands for trust, leadership, quality and innovation. The 3M Brand Identity System was developed as a framework for consistent expression of the 3M brand-3M's promise, personality and values-through very point of customer contact. Learn how 3M developed a system to differentiate themselves from competition, increase global recognition and build leadership in the markets they serve.

Dale R. Bohnert
Manager, 3M Brand Identity and Design Department
3M Corporation
________________________________________

GAMING: INNOVATIVE NEW CUSTOMER TOUCHPOINT
According to ANA research, about one-third of b-to-c companies are using gaming to reach their customers and b-to-b companies are also using gaming in increasing numbers. Magid Advisors, a strategy and investment consulting practice specializing in media, entertainment, and communications, will provide high-level insights on the escalating interest consumers have in gaming. The session will cover television game shows, television reality/competition shows, online games (including Facebook games), and more. Magid Advisors will also discuss the appeal of GSN's innovative and successful custom online virtual currency - Oodles.

Mike Vorhaus
President
Magid Advisors, a unit of Frank N. Magid Associates
________________________________________

PROCUREMENT: FRIEND OR FOE TO INNOVATION?
Procurement has now been a force in marketing services for about a decade. But for every success story, there are reports of procurement bad behavior. A new ANA survey took the pulse of the industry on the role of procurement with perspective from procurement, internal marketing, and agencies. We'll discuss the survey results with a particular emphasis on procurement's role in process improvements and bringing new ideas to the both internal marketers and external agencies. Attendees will be encouraged to share their perspectives as well.

Bill Duggan
Group Executive Vice President
ANA
________________________________________

3:30pm Adjournment

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