3M BRAND IDENTITY STRATEGY: ENHANCEMENTS FOR GROWTH
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. The 3M brand stands for trust, leadership, quality and innovation. The 3M Brand Identity System was developed as a framework for consistent expression of the 3M brand-3M's promise, personality and values-through very point of customer contact. Learn how 3M developed a system to differentiate themselves from competition, increase global recognition and build leadership in the markets they serve.
Dale R. Bohnert
Manager, 3M Brand Identity and Design Department
GAMING: INNOVATIVE NEW CUSTOMER TOUCHPOINT
According to ANA research, about one-third of b-to-c companies are using gaming to reach their customers and b-to-b companies are also using gaming in increasing numbers. Magid Advisors, a strategy and investment consulting practice specializing in media, entertainment, and communications, will provide high-level insights on the escalating interest consumers have in gaming. The session will cover television game shows, television reality/competition shows, online games (including Facebook games), and more. Magid Advisors will also discuss the appeal of GSN's innovative and successful custom online virtual currency - Oodles.
Magid Advisors, a unit of Frank N. Magid Associates
PROCUREMENT: FRIEND OR FOE TO INNOVATION?
Procurement has now been a force in marketing services for about a decade. But for every success story, there are reports of procurement bad behavior. A new ANA survey took the pulse of the industry on the role of procurement with perspective from procurement, internal marketing, and agencies. We'll discuss the survey results with a particular emphasis on procurement's role in process improvements and bringing new ideas to the both internal marketers and external agencies. Attendees will be encouraged to share their perspectives as well.
Group Executive Vice President