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Marketing Procurement Day @ BP presented by A+E Networks

This event is over.

This complimentary ANA members only conference will focus on the value and positive contributions of marketing procurement.  It will feature perspective not only from procurement leaders, but also from client marketing and external agencies.  The event should provide solid take-aways, best practices, and rich peer-to-peer networking.

Marketing Day is hosted by BP in downtown Chicago and is presented by A+E Networks, a Strategic Partner of ANA.  This is a complimentary event for ANA members and invited guests.

When
Begins:Tuesday, October 11, 2011 at 8:15am
Ends:Tuesday, October 11, 2011 at 4:00pm
Where

Hosted By: BP P.L.C.
30 S Wacker Dr
Chicago, IL 60606

Hotels near the venue are:
Courtyard Chicago Downtown, 312-329-2500
JW Marriott Chicago, 312-660-8200
W Chicago - City Center, 312-332-1200

Parking Garages:
Inter Park, 30 S Wacker Drive #P2, 312-906-8525
Standard Parking, 1 S Wacker Dr #L|1, 312-704-8105

URGENT NOTICE - It's imperative that everyone interested in attending this event be registered in advance. And please be sure you have a confirmation of your registration. Walk-ins run the risk of not being allowed in, due to security issues.

Agenda
8:15am Breakfast
9:00am

General Session

MANAGING A GLOBAL AGENCY RELATIONSHIP
This session will feature perspective from BP procurement and marketing plus agency account management and finance.  The team will discuss the programs and initiatives that have been developed to improve relationships and processes as well as the resulting benefits, opportunities and challenges-also "what's next" in the relationship.

Mark Hudson
Advertising Procurement Manager
BP

Kathy Leech
Director, Brand Communications
BP

Jessica Davidson
Senior Partner, Managing Director
Ogilvy & Mather

Charlie Kingston
Finance Director
Ogilvy & Mather
______________________________

OPTIMIZING THE PROCUREMENT/MARKETING RELATIONSHIP
Tensions between agencies and procurement have been apparent and obvious since procurement became more involved in marketing and advertising, about ten years ago.  The relationship between procurement and marketing has gotten less attention, yet in many companies the "disconnect" between procurement and marketing is just as big as the gap between procurement and agencies.  Kraft Foods has worked hard to build solid bridges between procurement and marketing and will share the lessons of that journey.

Heidi Pachura
Senior Director, Indirect Procurement
Kraft Foods, Inc.

Mitch Arends
Director, Global Marketing  and Corporate Services Procurement
Kraft Foods, Inc.
______________________________

TRICKLE DOWN PROCUREMENT
Johnson & Johnson and Jack Morton (IPG's brand experience agency) share the same beliefs on how marketing procurement can function to create an atmosphere which organically and dramatically increases production quality while reducing costs.  Oddly enough, "savings" was never a stated goal, but cost reductions happened as a natural by-product of the atmosphere they created.  This is a marketing procurement evolution story dubbed "trickle down procurement," which represents the flow of opportunity and achievement from client, to agency, to third party suppliers.  In this specific case study, the opportunity began with J&J's vision care brand, Vistakon, and worked its way through the Jack Morton agency, who then extended the procurement philosophies to their production suppliers, who in turn are now utilizing the processes within their own operations.  The key ingredient to success has been to define and agree on what "value" and "success" should mean and look like. The results of these collaborative efforts are yielding new procurement insights, innovations, and an exciting bond of trust which is producing greater results for the client and rewarding the agency and their suppliers for their efforts and partnership.

Payton Rogers
MD&D Marketing Category Lead, Agencies & Media
Johnson & Johnson

Eric Samuelson
Vice President, Strategic Sourcing & Supplier Development
Jack Morton Worldwide
______________________________

12:00pm Luncheon
______________________________
1:00pm

General Session cont.

AGENCY EVALUATION PROCESS AT NESTLE
Agency performance evaluations are a critical tool to help both marketers and agencies assess their relationships, identify potential problems, and improve performance. In this session, Sopan Shah will share best practices and insights on the agency evaluation process at Nestlé, and highlight the role of procurement in that process.

Sopan Shah
Group Manager, Marketing Procurement
Nestlé Business Services
_______________________________

THE AGENCY PERSPECTIVE
A panel of agency execs will provide their insight on client-side marketing procurement, covering issues including:

  • Procurement processes that add value for both client and agency
  • How agencies are organizing to work better with procurement
  • Agency compensation - new approaches
  • Constructive critiques of marketing procurement

Brett Colbert
Chief Procurement Officer
MDC Partners

Susie Rashid
Chief Operating Officer and Chief Financial Officer
Element 79 Partners, LLC

Bob Silverman
Senior Vice President, Director of Finance

Cramer-Krasselt
________________________________

4:00pm Adjournment

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